Digital Marketing Manager

Role Summary

The Digital Marketing Manager will develop, deploy, and optimize subscriber acquisition campaigns for the Amneal Direct Portal. They will manage digital campaigns across email, SEM, paid social, display retargeting, and content marketing networks, overseeing the creation of marketing assets. The role involves tracking campaign performance, analyzing data across advertising and customer platforms, and delivering actionable insights. They will lead onsite acquisition tactics and optimize campaigns through testing strategies, partnering with vendors as needed.

Responsibilities

• Monitor, analyze and report on the performance of digital marketing campaigns, using data from ad platforms for reporting views, often presented in spreadsheets and decks, pulling in campaign data from advertising, analytics and customer data platforms to analyze, interpret and present campaign/acquisition learnings.
• Manage the collective onsite customer acquisition tactics, onsite marketing solutions and house advertising inventory.
• Experience optimizing campaigns via A/B and multivariate testing of creative, landing pages, media buying and audience targeting
• Work with vendors who support various marketing/acquisition channels

Qualifications

• Experience: 5 years or more in Digital marketing/eCommerce, with a strong track record in pharmaceuticals, healthcare, or a related industry.

Skills

• Competent knowledge of the pharmaceutical industry in Digital/eCommerce channels - Proficient
• Competency with presentation decks (PowerPoint, Google Slides), website analytics (Google Analytics or Adobe Analytics) and spreadsheets (Microsoft Excel and Google Docs) - Proficient
• Sound understanding of digital and social media advertising - Proficient
• Sound understanding of digital marketing technology aspects and conventions (e.g. ad serving, creative tracking, etc). - Proficient

Education

• Bachelors Degree (BA/BS) Business, Marketing, Communications or a related field - Required