Digital Innovation Director, Global Communications

Role Summary

Digital Innovation Director within Global Communications, based in Cambridge, MA. You will lead digitalStrategy, drive transformation and ensure the function leverages innovative technologies to elevate Takeda’s brand and stakeholder engagement. This role requires partnering with senior leaders to align digital initiatives with business objectives and enterprise priorities, while guiding a global, matrixed team.

Responsibilities

• Define and champion the vision, strategy, and roadmap for digital capabilities, operations, and tools across Global Communications.
• Anticipate and respond to emerging trends across digital communications, media, and stakeholder engagement, ensuring Takeda leads in adopting new strategies and platforms.
• Lead the integration of AI, generative technologies (e.g., GPT), and emerging MarTech to deliver personalized, data-driven stakeholder experiences.
• Partner with senior leaders in Global Communications, Global Corporate Affairs and DD&T to align digital strategies with business objectives and enterprise priorities.
• Architect, implement, and evolve Takeda's marketing technology stack in collaboration with the Lead, Digital Strategy & Operations, and DD&T.
• Ensure seamless integration with enterprise systems and global priorities, maximizing efficiency, scalability and accessibility.
• Evaluate and recommend new digital tools and platforms to stay ahead of digital marketing and communications trends.
• Assess AI-related regulations regularly to advise on impact to workflows and tool usage.
• Drive strategic prioritization, development, and implementation of digital tools and agent-based solutions to enhance efficiency, intelligence, and automation across the function.
• Foster an audience-first mindset, leveraging behavioral insights, persona data, and AI to deliver personalized content across stakeholder journeys.
• Elevate content strategy and discoverability by adapting to search, social, and digital media platform changes.
• Develop and drive adoption of strategies to enhance visibility in answer engines, ensuring content is discoverable and aligned with user intent.
• Streamline digital operations to enable frictionless content creation, localization, and deployment across regions and business units.
• Define and track success metrics and KPIs to measure impact of digital initiatives and drive ROI.
• Collaborate cross-functionally to measure impact and optimize content strategies based on data-driven insights.
• Leverage AI agent capabilities to automate data collection, reporting, and routine communications processes.
• Lead transformational initiatives to optimize digital marketing and communications processes and tools, including intelligent agent solutions.
• Cultivate a culture of curiosity, collaboration, and innovation to pilot and scale best practices across the organization.
• Serve as Digital Dexterity Champion and change agent, inspiring teams to embrace digital-first approaches.
• Partner with DD&T on designing and delivering capability development sessions for the function.

Qualifications

• Required: Bachelor's degree in Marketing, Communications, Business, Computer Science, or related field; advanced degree preferred.
• Required: 8–10+ years of experience in global digital marketing/communications, MarTech, or related fields, with at least 5 years in leadership roles.
• Required: Deep understanding of the global communications and digital media landscape; proven ability to adapt to evolving platforms, tools, and audience behaviors.
• Required: Proven success managing digital tools, MarTech platforms, and AI-driven solutions.
• Required: Demonstrated expertise in identifying, prioritizing, and operationalizing AI-powered solutions (including intelligent digital agents/workflows) to improve efficiency and drive results.
• Required: Ability to lead digital transformation and manage complex, multi-stakeholder projects.
• Required: Deep expertise in healthcare/pharmaceuticals with knowledge of channel-specific digital marketing strategies and regulations.
• Required: Experience in global, matrixed organizations, collaborating across geographies and functions.
• Required: Growth mindset, curiosity, resilience, and commitment to continuous learning and experimentation.
• Required: Direct experience with remote teams and global capability centers.
• Required: Thrive in fast-paced, dynamic environments with a results-focused approach.

Education

• Bachelor's degree in Marketing, Communications, Business, Computer Science, or related field; advanced degree preferred.

Skills

• AI-driven solutions and intelligent agent workflows
• MarTech architecture and tool evaluation
• Digital strategy and transformation leadership
• Data-driven content strategy and optimization
• Stakeholder engagement and cross-functional collaboration
• Change management and capability development

Additional Requirements

• Hybrid role based in Cambridge, MA requiring a minimum of 8 days onsite each month.