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DD&T Customer 360 Product Owner

Takeda
Remote friendly (Exton, PA)
United States
$153,600 - $241,340 USD yearly
Marketing

Role Summary

DD&T Customer 360 Product Owner responsible for shaping and implementing the Customer 360 product strategic engagement vision across U.S. stakeholders, leveraging data, digital, and technology to deliver value within the companyโ€™s framework. Partners with commercial stakeholders across U.S. business units to understand customer engagement strategies and tactics, and develops a strategy for launching and scaling the USBU Customer 360 Data Product as an integrated view for USBU and enterprise consumers. Ensures data quality and governance across engagement data, serves as the central point of contact for data consumers, and supports Insights & Analytics teams in harmonizing digital analytics and insights. Travel up to 10% domestically; up to 60% remote work available.

Responsibilities

  • Shape and implement Customer 360 product strategic engagement vision across U.S. stakeholders leveraging data, digital, and technology.
  • Partner with commercial stakeholders across all U.S. business units to understand customer engagement strategies and tactics.
  • Develop and implement a strategy for launching and scaling the USBU Customer 360 Data Product, providing all interaction data as an integrated view for USBU and enterprise consumers.
  • Take accountability for engagement data in the company ecosystem, enforcing operating models with external providers and internal process/system owners.
  • Improve and deliver trusted, high-quality customer data to consuming systems for execution and analytics; drive data quality and issue resolution.
  • Govern interaction data across data domains using common frameworks, patterns, and tools; serve as the central point of contact to data consumers.
  • Support Insights & Analytics teams as data product customers to harmonize digital analytics and insights.
  • Collaborate with Next Generation Engagement on Omnichannel strategies and tactic enablement; work with Data, Digital & Technology partners and SMEs to exploit innovative customer data opportunities.
  • Liaise with change management SMEs to develop training or communication materials to propel change initiatives.

Qualifications

  • Required: Masterโ€™s degree in Biotechnology, Biochemistry, or related field, plus 4 years of related experience.
  • Required: Experience implementing HCP 360 (HCP Master) solution for Oncology brands by integrating pharma commercial datasets including IQVIA Claims, Customer (Healthcare Professionals, Healthcare Organizations, Payers and Patients), Product, Sales, Activity (Veeva), and marketing data using Python, PySpark, AWS Cloud, and Dataiku.
  • Required: Implement HCP-focused omnichannel digital engagement solutions by building data engineering and machine learning pipelines using customer digital engagement data (Veeva, Adobe, Google Analytics, Banner Ads, Emails, media, and social).
  • Required: Implement data quality checks and develop comprehensive reports to monitor data trends for ML models; implement automation strategies to optimize Omnichannel Product solutions.
  • Required: Collaborate with pharma commercial business teams, external vendors/agencies, and product teams to support contracting, chargeback/rebate processing and price reporting operations; partner with Model N product team to enhance product platform and prioritize enhancements using agile/waterfall methodologies.
  • Required: Design and develop front-end interfaces, backend systems, data models, and data warehouse reporting solutions to integrate upstream and downstream systems using Informatica, Oracle, Tableau, and Python.
  • Required: Experience in life sciences, healthcare, or pharma commercial domain.

Skills

  • Data integration and data governance
  • Front-end and back-end system design
  • Python, PySpark, AWS Cloud, Dataiku
  • Veeva, Adobe, Google Analytics, Tableau, Informatica, Oracle
  • Machine learning, data quality assurance, and automation
  • Omnichannel strategy and engagement analytics