CRM Transformation Director

Responsibilities:
- Lead the vision, strategy, and roadmap for advancing CRM Digital Transformation 1:1 Omnichannel CRM capabilities for US Commercial.
- Lead, coach, and develop a high-performing team responsible for operating model, marketing automation transformation, and CRM enterprise operations.
- Define and implement enterprise approaches to advance CRM Omnichannel capabilities; build business cases; secure SLT buy-in and funding (e.g., enterprise omnichannel planning, new platforms/processes/tools for improved CX, data capture, channel orchestration, measurement, and optimization).
- Drive CRM innovation by identifying emerging 1:1 marketing and AI-driven personalization opportunities.
- Collaborate across a highly matrixed organization (Creative/Digital agencies, Brand teams, Media, Market Research, Analytics, BTS, Field Operations, Medical, Regulatory, Legal) to align on CRM priorities.
- Ensure the cross-functional CRM team focuses on US Commercial senior leadership priorities; manage capacity and prioritize high-impact projects.
- Schedule and conduct quarterly business reviews with US Commercial executive leaders.
- Partner with HCP, Consumer, and Patient Services CRM organizations to document and share best practices and differences across audiences.
- Oversee strategic vendor selection and deliver high-value, cost-effective solutions.

Qualifications:
- Bachelor’s degree required; MBA preferred.
- 15+ years of CRM and 1:1 marketing experience.
- 5+ years pharmaceutical industry experience preferred.
- Proven experience leading end-to-end omnichannel CRM program planning/execution across websites, email, SMS, direct mail, social, media, sales, and events.
- Strong executive presence; strong client service, process, and analytical skills.
- Excellent verbal and written communication skills.