CRM Transformation Director
AbbVie
August 29, 2026
Remote friendly (Mettawa, IL)
United States
$160,500 - $305,000 USD yearly
IT
Responsibilities:
- Lead CRM Digital Transformation vision, strategy, and roadmap to advance 1:1 omnichannel CRM for US Commercial and accelerate 1:1 marketing.
- Lead and develop a team of Associate Directors for CRM enterprise operations and marketing automation transformation.
- Define and implement enterprise omnichannel approaches (platforms/processes/tools) to improve customer experience, data capture, orchestration, measurement, and optimization.
- Drive AI-enabled 1:1 personalization innovation using a data-driven test-and-learn model.
- Manage enterprise journeys and end-to-end CRM programs; code, configure, and deploy campaigns in an AI-enabled marketing automation platform.
- Ensure cross-functional alignment across agencies, brands, media, analytics, BTS, Field Ops, Medical, Regulatory, and Legal.
- Run quarterly business reviews with US Commercial executive leaders.
- Partner with HCP, Consumer, and Patient Services CRM organizations to share best practices and differences by audience.
- Oversee strategic vendor selection to deliver high-value, cost-effective solutions.
Qualifications:
- Bachelor’s degree required; MBA preferred.
- 15+ years CRM and 1:1 marketing experience; 5+ years pharma industry experience preferred.
- Track record leading start-to-finish omnichannel CRM planning/execution across websites, email, SMS, direct mail, social, media, sales, and events.
- Executive presence; strong client service, process, and analytical skills.
- Excellent verbal and written communication.
- Strong presentation and stakeholder-influence skills; advanced digital marketing platform knowledge.
- Project management and attention to detail.
Benefits (explicitly stated):
- Paid time off; medical/dental/vision insurance; 401(k); long-term incentive eligibility.
- Lead CRM Digital Transformation vision, strategy, and roadmap to advance 1:1 omnichannel CRM for US Commercial and accelerate 1:1 marketing.
- Lead and develop a team of Associate Directors for CRM enterprise operations and marketing automation transformation.
- Define and implement enterprise omnichannel approaches (platforms/processes/tools) to improve customer experience, data capture, orchestration, measurement, and optimization.
- Drive AI-enabled 1:1 personalization innovation using a data-driven test-and-learn model.
- Manage enterprise journeys and end-to-end CRM programs; code, configure, and deploy campaigns in an AI-enabled marketing automation platform.
- Ensure cross-functional alignment across agencies, brands, media, analytics, BTS, Field Ops, Medical, Regulatory, and Legal.
- Run quarterly business reviews with US Commercial executive leaders.
- Partner with HCP, Consumer, and Patient Services CRM organizations to share best practices and differences by audience.
- Oversee strategic vendor selection to deliver high-value, cost-effective solutions.
Qualifications:
- Bachelor’s degree required; MBA preferred.
- 15+ years CRM and 1:1 marketing experience; 5+ years pharma industry experience preferred.
- Track record leading start-to-finish omnichannel CRM planning/execution across websites, email, SMS, direct mail, social, media, sales, and events.
- Executive presence; strong client service, process, and analytical skills.
- Excellent verbal and written communication.
- Strong presentation and stakeholder-influence skills; advanced digital marketing platform knowledge.
- Project management and attention to detail.
Benefits (explicitly stated):
- Paid time off; medical/dental/vision insurance; 401(k); long-term incentive eligibility.