Consumer Marketing Manager I/II
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Role Summary
The Linzess Consumer Marketing Manager will actively contribute to the design, development and execution of brand strategies and tactical initiatives that support the Linzess commercial plan. The Marketing Manager will partner with cross-functional partners to identify consumer insights and opportunities and develop messaging and tactics to address challenges. This individual will also partner with and lead agency partners in development of initiatives. The Consumer Marketing Manager will lead projects that build consumer awareness and engagement with Linzess, including web, audio, CRM, social and digital banner execution, while managing budgets and agency relationships.
Responsibilities
- Work effectively in a high paced, integrated brand team-based environment.
- Collaborate with cross functional partners to enhance brand messaging and strengthen promotional claims within the label (where appropriate).
- Collaborate with teammates on a daily basis in strategy and execution of all work.
- Work with cross-functional team to generate and analyze consumer data/insights to evolve and improve patient segmentation and tactical execution.
- Set strategic direction for agencies and manage projects within time and budget parameters, including measurement and optimization of campaign ecosystem and development of message maps.
- Assess market dynamics and competitive activities for IBS/CIC market; develop market shaping strategies across channels and in response to competitive activity.
- Support the development of a strategically targeted and efficient media plan to reach key customer segments and embrace “test and learn” opportunities.
- Establish a collaborative working relationship with the GIC sales leadership team to ensure field insights are incorporated into marketing tactics aligned to consumer strategies.
- Effectively communicate brand vision, strategy and objectives to internal cross-functional partners and sales leadership to drive brand business objectives.
Qualifications
- Bachelors degree required
- Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
- DTC mass media (TV, Radio, Web/Digital) experience
- Website and CRM experience
- Exposure to digital and audio media
- Experience leading or supporting strategic and tactical planning
- Ability to influence senior management