Consumer Marketing Director - Rheumatology

Role Summary

The Consumer Marketing Director for Rheumatology leads development and execution of the consumer strategy for Rheum SpA indications (PsA, AS, nr-axSpA, JPsA). The role drives integrated marketing activities anchored in consumer insight, with accountability for impact on sales and the contribution of consumer investments to the IBT’s P&L. The position collaborates with cross-functional teams and external agencies to deliver compelling, multi-channel consumer experiences and ensure alignment with brand strategies.

Responsibilities

• Create a positive culture, set ownership and accountability, develop people, and act as an active voice in the IBT while embodying AbbVie ways of working.
• Understand business trends and the competitive environment; articulate consumer strategies integrated within the business context; own the strategic planning process and, with the IBT Leadership Team, develop the vision, strategy, and financials of the business plan.
• Lead the team in prioritizing and executing integrated marketing tactics anchored in consumer insight, aligned to brand strategies and measurable.
• Foster innovation and proactively share learnings with other teams (Therapeutic Franchise, Consumer Immunology); lead initiatives for synergies across IBT and Consumer Immunology (pan-Rheum integration, launch best practices, Adobe capabilities, SEO/SEM, etc.).
• Oversee consumer agency management across the Rheumatology Franchise; build strong partnerships with agencies to deliver breakthrough creative for key multi-channel campaigns (broadcast, digital, social, content marketing) as measured by copy testing and in-market performance.
• Partner with SKYRIZI Derm Consumer team to ensure SKY PsA-R interests are represented in consumer strategies and tactics.
• Provide direction, input, and feedback to the Media Team on media strategies and plans; mentor direct reports in media planning and strategy.
• Work with APEX, CI and other groups to monitor the competitive landscape to uncover and validate activating consumer insights that unlock strategic opportunities across the Rheum portfolio.
• Develop marketing and leadership capabilities across the Rheum Consumer Team and contribute to capabilities development across Consumer Immunology.
• Drive long-term evolution and sustainability of each asset’s positioning and translate positioning into compelling strategies, tactics and communications.
• Collaborate with APEX and the Media team to determine channel allocation for consumer campaigns.
• Ensure compliance with applicable Corporate and Divisional Policies and procedures.

Qualifications

• Required: BA, BS degree or equivalent experience.
• Preferred: Master's degree in business.
• Required: 10+ years marketing experience, 5 of which must be healthcare; minimum 3 years in management.
• Required: Proficiency in leadership, technical marketing, business/financial acumen, strategic thinking and agility, teamwork, initiative, innovation, integrity, and communication.

Skills

• Strategic marketing leadership
• Consumer insight-driven planning
• Integrated multi-channel campaign development
• Agency management and vendor collaboration
• Media planning and optimization
• Cross-functional collaboration and influencing
• Digital marketing capabilities (Adobe, SEO/SEM)