CD&A - Senior Manager, Media Analytics

Role Summary

CD&A - Senior Manager, Media Analytics. Leads analytics and insights to support Omnichannel Commercial efforts within US and Global Marketing, including quarterly business reviews, monthly reporting with insights, and brand campaign development. Develops digital campaign analytics—audience analysis, micro-segmentation, omnichannel journeys, test-and-learn, and content/channel optimization—to tell an objective, data-driven story for the brand. Reports to the Director of Media and Campaign Analytics within the CD&A group and collaborates with brand/omnichannel teams. This is a flexible commuter role based in Deerfield, IL or Thousand Oaks, CA, with on-site work 2-3 days per week.

Responsibilities

• Establish cross-functional partnerships with marketing, GCC, PRM and broader analytics teams, to fully understand the brand's strategic objectives and current marketing strategies
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights
• Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCC, PMR and the broader MIO team
• Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand
• Collaborate with brand leads to jointly align on analytical priorities that fit with established strategic imperatives and have the potential to lead to clear and sizable brand performance improvements
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc., to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Merge objective insights with GCC's industry knowledge and expertise to develop test-and-learn opportunities and deploy optimizations through modifications to target audiences, publisher selection and creative deployment
• Optimally leverage the tools and team resources available to maximize output

Qualifications

• Required: Doctorate degree and 2 years of forecasting, analytics, sales and/or marketing operations experience
• Required: Master's degree and 4 years of forecasting, analytics, sales and/or marketing operations experience
• Required: Bachelor’s degree and 6 years of forecasting, analytics, sales and/or marketing operations experience
• Required: Associate’s degree and 10 years of forecasting, analytics, sales and/or marketing operations experience
• Required: High school diploma / GED and 12 years of forecasting, analytics, sales and/or marketing operations experience
• Preferred: Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance
• Preferred: Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands
• Preferred: Experience working with measurement around HCP custom programs
• Preferred: Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs
• Preferred: Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations
• Preferred: Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
• Preferred: Ability to think strategically to support key business decisions
• Preferred: Ability to work collaboratively in team-based environment across different functional groups
• Preferred: Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
• Preferred: Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
• Preferred: Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously