CAH Brand Manager

Role Summary

The Brand Manager reports directly to the Executive Director, Brand, and supports the CAH brand team by coordinating and executing cross-audience strategic brand initiatives across both HCP and Consumer segments. This role translates high-level strategic direction into organized, actionable plans; manages day-to-day project activities; and ensures timely delivery of brand priorities. The individual will oversee key operational processes—including budgeting, contracting, invoicing, calendar coordination, and brand-planning logistics—while also serving as a point of contact for agencies and internal partners. This position is ideal for someone who is highly organized, detail-oriented, and skilled at keeping complex workflows moving smoothly to support the broader brand strategy.

Responsibilities

• Cross-Audience Strategic Initiative Execution: Serves as the brand manager responsible for supporting and executing key cross-audience strategic initiatives (HCP + Consumer) in partnership with the Executive Director, Brand
• Takes strategic guidance from the Executive Director, Brand and converts it into clear project plans, action steps, timelines, and coordinated workflows
• Drives day-to-day management of strategic projects—including tracking milestones, ensuring inputs are submitted on time, and escalating risks or roadblocks as needed
• Synthesizes updates and prepares progress summaries to maintain alignment across the CAH brand team and other stakeholders

• Project Leadership & Cross-Functional Coordination: Leads the coordination of project teams supporting cross-audience initiatives, ensuring clarity of roles, deliverables, and timelines
• Facilitates collaboration with Medical, Legal, Regulatory, Advocacy, Omnichannel, Corporate Communications, Patient Services, and other internal partners to support aligned execution
• Prepares meeting materials, discussion guides, and follow-up documentation that support strategic clarity and effective decision-making
• Ensures that cross-functional partners have what they need to move initiatives forward, acting as the central point of coordination for assigned projects

• Agency & Vendor Management: Functions as the operational lead for agencies contributing to strategic brand initiatives, ensuring scopes, deliverables, and timelines are well-defined and adhered to
• Manages project routing, feedback cycles, and status tracking to keep agency outputs aligned with project needs and review requirements
• Coordinates with multiple vendors to ensure cohesive execution across channels and audiences

• Budget, Forecasting & Financial Operations: Manages initiative-level budgets and assists in tracking full brand budget, tracking spend across cross-audience programs and ensuring alignment with annual brand plans
• Initiates contracts, purchase orders, and amendments; monitors invoices and accruals; and partners with Finance and Procurement to ensure smooth financial operations
• Maintains tools and trackers that provide visibility into spending, pacing, and anticipated expenses

• Contracting & Operational Infrastructure: Oversees operational processes—contract routing, vendor onboarding, PO creation, invoice submissions—that enable efficient execution of CAH brand initiatives
• Works with functional partners to ensure all documentation is complete and compliant
• Maintains structured systems, templates, and trackers to support consistency and operational excellence across projects

• Promotional Review Committee (PRC) Coordination: Prepares and routes materials through PRC for review and approval, ensuring timelines and documentation requirements are met
• Tracks feedback and works with agencies and cross-functional partners to implement revisions
• Helps manage PRC scheduling and communication to keep cross-audience initiatives progressing toward launch

• Team, Meeting & Planning Logistics: Coordinates calendars, planning sessions, brand reviews, and team offsites to support seamless operations across the CAH brand team
• Organizes agendas, pre-reads, meeting materials, and follow-up documentation
• Supports brand planning activities by coordinating timelines, deliverables, and consolidation of materials across workstreams

• Other Responsibilities: Identifies opportunities to streamline processes, enhance coordination, and strengthen the execution of cross-audience brand initiatives
• Provides additional support on special projects or emerging priorities as assigned by the Executive Director, Brand
• Other duties as assigned

Qualifications

• BS/BA degree in marketing or life sciences and 6+ years of related experience, including 5+ years in a patient marketing role for a pharmaceutical, biotech or device company. Direct-to-consumer experience a plus OR
• Master’s degree marketing or life sciences or MBA preferred and 4+ years of experience noted above
• Experience working to implement patient marketing programs with measurable business impact
• Experience managing patient ambassador programs
• Expertise managing multiple vendors and agency partners, including creative AoR and patient engagement agency
• Ability to effectively manage multiple competing priorities simultaneously
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
• Excellent verbal and written communication skills
• Excellent presentation skills in large audience settings
• Proven track record of working effectively with regulatory, legal and medical teams in approval of multiple promotional materials
• Track record of strong cross functional relationships with Medical, Legal, Regulatory, Advocacy, Compliance, marketing and corporate communications
• Significant experience in handling comprehensive budgets including assessing level of investment, tactical planning, budget allocation, timely initiation of projects and billing to keep on track against planned quarterly targets
• Self-starter with the ability to work independently and collaborate effectively
• Strong interpersonal, communication and analytical skills
• Strong organizational skills with the ability to work on multiple projects at the same time
• Be a self-starter and be able to take projects from strategy through to execution with high attention for detail coupled with innovative thinking
• Excellent written and oral communication skills
• Excellent computer skills (Microsoft Excel, PowerPoint, and Word)

Skills

• Project management
• Cross-functional collaboration
• Vendor and budget management
• Strategic planning and execution
• Regulatory and compliance awareness
• Analytical thinking and data-driven decision making