Brand Manager - Women's Health

Role Summary

We are currently looking for a Brand Manager with CPG brand marketing experience to join our Perrigo Marketing Team, based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule strongly preferred. Remote locations may also be considered.

Responsibilities

• Innovation & Commercialization: Lead the launch of Women’s Health products, collaborating with internal and external teams to support Sales and drive performance.
• Consumer Insights: Champion consumer understanding by partnering with Insights to develop learning plans, lead social listening, and embed consumer focus across teams.
• Product Access: Expand product accessibility through strategic coalition partners, donation programs, and sampling initiatives.
• Digital Marketing: Collaborate with the digital team to execute direct-to-consumer (DtC) merchandising and sampling programs.
• Ella Brand Management: Oversee end-to-end management of Perrigo’s Rx Women’s Health brand, working closely with external sales and marketing partners.
• HCP Marketing: Develop and implement marketing plans for healthcare professionals, including content creation, webinars, and event participation.
• Creative Development: Lead the creation and execution of brand assets, supported by a clear content measurement strategy.
• Performance Reporting: Analyze and report on digital and social media campaigns, optimizing plans and KPIs to meet evolving business needs.
• Demand & Supply Planning: Represent Women’s Health in monthly demand reviews and manage inventory planning.
• Sales Enablement: Drive sales communications by developing marketing materials for monthly updates and customer meetings.
• Team Leadership: Mentor and support the development of the Sr. Associate Brand Manager.
• Other day-to-day responsibilities include: Stage Gate deliverables, meeting management, project management, A&P budget management, ad hoc analyses & performance reporting.

Qualifications

• Typically these skills are obtained with a Bachelor’s degree in Business, Marketing or a related field; Master’s Degree/MBA preferred, along with 8+ years of experience.
• 3-5 years of experience in CPG Brand Management, Media, Shopper Marketing, or Retail Marketing is a plus.
• Digital marketing and data analytics experience required.
• Requires demonstrated ability to support established business plan, possess marketing creativity, developing verbal and written communication skills and excellent project and time management skills.
• Requires the ability to influence without authority to internal teams.
• Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
• Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
• Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
• Up to 25% travel may be required.

Education

• Bachelor’s degree in Business, Marketing or a related field; Master’s Degree/MBA preferred.

Additional Requirements

• None specified beyond travel expectations noted above.