Brand Manager (Dermatology)

Role Summary

Location: Bridgewater, New Jersey, USA. Brand Manager (Dermatology) responsible for leading strategic marketing for an anti-fungal product portfolio targeting healthcare professionals and consumers. Develops and implements an integrated marketing strategy to maximize HCP adoption in Dermatology and Podiatry and patient demand (Direct-to-Consumer). Reports to the Executive Director Dermatology Marketing and collaborates with Sales, Medical Affairs, Regulatory, and Market Access to ensure commercial excellence and regulatory compliance. This role requires strong pharmaceutical brand management experience and a track record of driving adoption and differentiation in competitive therapeutic markets.

Responsibilities

• Define messaging architecture tailored to HCPs and consumers, grounded in clinical data and behavioral insights
• Develop, lead and bring to life brand strategies across dermatology and podiatry segments by coordinating internal and external teams and agencies to identify strategic imperatives and supporting tactics
• Drive execution through collaboration with sales, market access leadership, and field access leadership
• Identify opportunities and launch initiatives to address utilization management and restrictions with market access coverage
• Collaborate with cross-functional teams, including Market Access, Medical, R&D, Sales, Trade, Finance, Operations, PR, Market Research, etc.
• Track market trends by aligning with analytics to derive competitive strategy and differentiation
• Lead the annual planning process to develop and deliver on a strong brand vision
• Drive engagement at specialty conferences (AAD, APMA, SDPA) and through field force enablement
• Monitor competitive landscape, market trends, and audience feedback to refine strategy
• Track KPIs across awareness, conversion and adherence and optimize tactics accordingly
• Manage professional promotional channels, including medical conferences, journal advertising, peer-to-peer programs, and digital platforms tailored for each specialty
• Manage the marketing budget effectively to maximize ROI across promotional activities
• Monitor, analyze, and report on KPIs such as market share, sales, prescription trends, and consumer campaign effectiveness

Qualifications

• Minimum of 6+ years of marketing experience in the pharmaceutical or healthcare industry
• 2+ years of experience as a Product Manager or Brand Manager, preferably managing a drug or medical device
• Proven experience marketing to specialty healthcare audiences (Dermatology, Podiatry, or similar fields is a plus)
• Strong analytical skills with the ability to interpret market data, manage budgets, and make data-driven decisions
• Excellent communication and project management skills
• Experience in omnichannel campaigns and performance tracking
• Experience with market access and product pull-through

Skills

• Analytical thinking with the ability to interpret market data and manage budgets
• Excellent communication and project management
• Experience in omnichannel campaigns and performance tracking
• Experience with market access and product pull-through

Education

• Bachelor's degree in Marketing, Business, or a related field