Brand & Customer Manager Israel

Role Summary

Brand & Customer Manager for Takeda in Israel.

Responsibilities

• Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media
• Development and implementation of promotional materials
• Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance
• Strategic and tactical lead of Takeda¬¥s congress activities
• Has a strong understanding of the local market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics
• Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, DD&T Team, Brand Team, Takeda country Medical Department, KAMs, Commercial Excellence and other relevant outsource agencies
• Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers
• Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels
• Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
• Implementation of multi-channel innovative communication approaches to customers
• Utilizing new market research approaches with business partners to assess business risks and opportunities
• Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities
• Develop short- and long-term forecasts based on deep domain expertise, identifying risks, opportunities, and the impact of internal and external market trends

Qualifications

• Required: Strong strategic and analytical thinking abilities, with a proven ability to interpret market trends, assess competitive environments, and translate insights into actionable plans
• Required: Demonstrated experience in multi-channel marketing, including digital platforms, communications, and customer engagement strategies
• Required: Excellent project management and organizational skills, with the capacity to manage multiple priorities and deliver results within established timelines
• Required: High level of business acumen, with the ability to identify risks, opportunities, and innovative approaches to brand management and product positioning
• Required: Outstanding interpersonal and communication skills, capable of building effective relationships across internal teams, external stakeholders, agencies, and key opinion leaders (KOLs)
• Required: Proactive problem-solving skills, with the ability to identify issues and propose effective solutions through appropriate channels
• Required: Customer-centric mindset, with a commitment to achieving best-in-class customer focus and engagement
• Preferred: Championing a growth mindset, consistently seek learning opportunities and embrace challenges
• Required: Fluency in English

Skills

• Strong strategic and analytical thinking
• Multi-channel marketing experience
• Project management and organizational skills
• Business acumen for brand management and product positioning
• Interpersonal and communication skills
• Problem-solving abilities
• Customer-centric mindset
• Growth mindset

Education

• Not specified

Additional Requirements

• Location: ISR - Israel Remote
• Worker Type: Employee
• Worker Sub-Type: Regular
• Time Type: Full time