Associate Vice President-Marketing-Masterbrand

Role Summary

Associate Vice President-Marketing-Masterbrand. Lead central marketing teams to deliver Lilly’s Masterbrand strategy, ensuring consistency and impact across all markets and channels. Drive long-term brand architecture, governance, and multi-channel campaigns rooted in consumer insights and creative excellence.

Responsibilities

• Enterprise Brand Leadership: Lead central marketing teams to deliver on Lilly’s Masterbrand strategy, ensuring consistency and impact across all markets and channels.
• Strategic Vision & Governance: Lead marketing teams to deliver long-term brand architecture and governance frameworks to guide the executions of multiple Lilly Masterbrand campaign efforts.
• Innovation & Transformation: Lead marketing efforts that are rooted in consumer human truths and creative excellence.
• Campaign Oversight: Lead development and execution of multi-channel, multi-concepts campaign at the Masterbrand level, ensuring cultural relevance and compliance.
• Agency & Partnership Management: Build strategic relationships with global agencies, media partners, and partnership teams to amplify Lilly’s brand presence.
• Data & Analytics Leadership: Lead collaboration with advanced analytics teams and champion measurement frameworks to optimize performance and inform strategic decisions. Responsible for integrations across agencies and executive overview of campaigns results.
• Creative development: Work across Lilly Teams and agency teams to develop multiple creative campaigns, from ideation to production, launch, measurement and in-market optimization.
• Risk & Compliance: Ensure all marketing activities adhere to regulatory, privacy, and corporate standards globally.
• Financial Stewardship: Oversee multi-million-dollar budgets, ensuring fiscal discipline and compliance.
• Talent Development: Inspire and develop an elite marketing team, fostering creative excellence and love for the marketing craft.

Qualifications

• Required: Bachelor’s degree required.
• Required: 15+ years of marketing leadership experience, including global brand strategy and integrated campaign management.
• Required: Authorized to work in the United States on a full-time basis.
• Required: Relocation/visa sponsorship not provided; must be eligible to work in the U.S. without sponsorship.
• Preferred: MBA or advanced degree.
• Preferred: Consistent record of influencing executive leadership and driving enterprise-level initiatives.
• Preferred: Experience leading large budgets and sophisticated collaborator environments.
• Preferred: Expertise in mass marketing, multi-channel media, and consumer engagement strategies.
• Preferred: Strong strategic thinking, analytical skills, and ability to lead through ambiguity.
• Preferred: Demonstrated success in building and leading diverse, high-performing teams.
• Preferred: Pharma experience is a plus but not required.

Additional Requirements

• Location: Indianapolis; relocation package provided.
• Travel: Up to 25% travel.