Associate Social and Digital Marketing Director

Role Summary

The Associate Director, Social and Digital Marketing, will shape and expand how we communicate to HCPs through social and digital channels. The role requires deep knowledge of HCP personas across major social platforms and web, and the ability to leverage data to influence messaging and behavior. The incumbent will stay at the forefront of social media trends and work with the OMNI channel team to develop digital media plans across channels.

Responsibilities

• Brand/Therapy Area Management: Support the development and execution of pre-launch, launch, and ongoing HCP-related brand/therapy area strategic objectives and activation strategies for digital channels. Contribute to prioritizing HCP needs, opportunities, and sales forecasting to drive effective brand performance
• Brand/Therapy Digital Strategy and Execution: Develop a nimble content model to support social and digital fueled by enhanced HCP targeting, digital trends, and market research
• Omnichannel Tactical Planning and Execution: Lead the development of holistic tactical plans to support the omnichannel HCP marketing social strategy and HCP reach. Drive enhancements to current paid social media targeting strategy
• Performance Monitoring: Work closely with analytics to lead and continuously improve report-out on insights. Monitor, track and report on key marketing performance indicators (KPIs) to measure the success of consumer social tactics and share with Consumer Marketing Team. Regularly analyze and report on the effectiveness of implemented tactics, making data-driven recommendations for continuous improvement and optimize future activity
• Content Creation and Execution: Lead the creation of promotional, engagement and experience programs/materials including any personalization for key HCP segments within HCP campaigns. Ensure content integrates across social channels to create a unified brand/therapy area experience and complies with industry regulations and guidelines. Lead the development of a sustainable content repository, development, approval and trafficking process
• Budget Management: Ensure productive management of the marketing budget to optimize resources, drive effective strategies and ensure budgets remain on track. Manages agency budgets, reviews and scrutinizes budget requests. Evaluates appropriate use of resources to ensure attainment of unit, department and Company profitability goals
• Continuous Improvement: Promote a culture of innovation and responsiveness by implementing 'test and learn' principles, actively seeking opportunities to enhance HCP interactions, and making recommendations for execution improvements
• Budget Management Support: Assist with the effective management of the marketing budget, ensuring resource allocation is optimized for executing strategies while remaining compliant with financial goals

Additional Requirements

• 20-25% overnight travel required.

Qualifications

• Requires a Bachelor’s degree; advanced degree preferred
• 10+ years of progressively responsible experience including experience within sales, brand management/HCP marketing experience, within the pharmaceutical industry required
• Deep knowledge of social marketing as well as HCP non-personal promotion across digital platforms
• Experience with media planning
• Strong project management skills with ability to prioritize tasks and manage deadlines
• Strong collaboration and communication skills to work effectively with cross-functional teams
• Experience in developing continuously improving marketing strategies and the ability to translate insights into actionable marketing evolution
• Strong strategic thinking and analytical skills, with the ability to translate insights into action to guide customer experiences
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity