Associate Manager, HCP Marketing Data Analytics
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Role Summary
The Associate Manager of HCP Data Operations, within Enterprise APEX, will enable and optimize operational processes and data pipelines for Commercial HCP data. The role supports cross-functional teams to leverage HCP data for insights into market dynamics and performance trends, supporting ROI analysis and spend optimization.
HCP data supports hypothesis-driven investigations into commercial effectiveness. The role interfaces with media data agencies to monitor data capture practices, data quality issues, and missing files, and requires proactive communication to ensure data trends reflect real-world market dynamics.
Responsibilities
- Vision & Leadership
- Serve as the subject matter expert on US Commercial HCP data and governance.
- Champion data literacy and foster a data-driven culture across teams.
- Partner with BTS to establish centralized ownership, accessibility, and training for HCP data across AbbVie brands.
- Solution Design & Implementation
- Conduct data and process gap analyses with business and analytics partners.
- Collaborate with Digital Lab and Pulse Omni teams to build pipelines, enable machine learning models, and implement KPI/metrics libraries.
- Support business glossary and data catalog development in partnership with Data Governance.
- Program & Project Management
- Lead data management strategies, aligning on scope, milestones, risks, and timelines.
- Communicate project progress and results to stakeholders at all levels.
- Data Stewardship & Governance
- Oversee compliance with AbbVie’s Data Governance Operating Model.
- Define business rules and data quality standards in partnership with BTS.
- Maintain business glossary, taxonomy, and compliance documentation.
- Manage data quality issues, dashboards, and audit requests.
- Operations & Continuous Improvement
- Standardize and simplify data processing and pipeline “hops.”
- Track vendor file delivery and host regular operations meetings.
- Review quality controls and proactively communicate insights to stakeholders.
- Partner with MABI and BTS to establish best practices, training, and documentation.
- Launch & New Data Onboarding
- Support onboarding of new HCP data for product launches.
- Ensure launch teams’ data needs are met by leveraging existing solutions and lessons learned from prior launches.
- Collaboration & Communication
- Coordinate with analytics, strategy, and operations teams to set priorities and execute strategic data initiatives.
- Clearly communicate results, risks, and progress across all teams.
Qualifications
Education
- Required: Bachelor’s Degree in Computer Science, Engineering, Statistics, Economics, Decision Sciences, Operations Research, or Applied Mathematics
- Preferred: Advanced Degree (Business, Statistics, Economics, or Engineering) with emphasis in marketing/sales/quantitative analysis
Skills
- 3–5 years of relevant experience in data analysis, data management, marketing analytics and modeling; experience with BI/visualization platforms
- Hands-on experience with SQL (Snowflake preferred), SAS/R, Python; basic knowledge of AI
- Experience with marketing promotional data across channels (Call activity, speaker programs, samples, home office & 3rd party emails, banners, paid search, social)
- Database design and business architecture; ensure data availability to stakeholders when needed
- Ownership of HCP Data Operations; proactive communication about discrepancies
- Experience building/refining data quality checks
- Background in technical/IT consulting is a plus
- Strong KPIs and metrics understanding for HCP marketing initiatives
- Ability to work in a matrixed environment with multiple stakeholders; excellent communication and presentation skills
Education / Certifications
- As listed above in Education