Associate Director, US Marketing - Lymphoma

Role Summary

Associate Director, US Marketing – Lymphoma will shape and execute HCP strategy across the lymphoma franchise, supporting inline indications and upcoming launches. They will lead development and execution of HCP-focused marketing strategies and promotional tactics to drive awareness, adoption, and differentiation across the lifecycle, working with cross-functional teams to ensure launch readiness and compliant, effective execution. The role combines strategic foresight with operational rigor across personal and non-personal channels.

Responsibilities

• HCP Strategy & Launch Readiness
  • Support development of marketing tactical plans to enable pre-launch, launch, and post-launch execution.
  • Lead development of HCP messaging platforms and promotional tactics that support current and future indications.
  • Translate clinical data and competitive insights into clear, differentiated HCP value propositions.
  • Lead execution of lymphoma promotional tactics for US HCPs across personal and non-personal channels, including peer to peer educational content.
• Franchise & Lifecycle Support
  • Support promotional execution across approved and emerging indications within the lymphoma portfolio.
  • Ensure consistent messaging, positioning, and execution across brands, indications, and channels.
  • Maintain deep therapeutic area expertise in lymphoma and evolving standards of care.
• Cross-Functional Leadership & Collaboration
  • Collaborate closely with cross-functional teams including Sales, Sales Training, Business Operations, Medical Affairs, and MLR to ensure aligned, compliant, and effective execution.
  • Partner with MLR to develop compliant and impactful promotional materials and ensure timely approvals.
  • Support launch-related training and field enablement activities.
• Agency, Analytics & Insights
  • Support and manage key vendor relationships, including the promotional agency of record.
  • Collaborate with Analytics and Market Research teams to gather market insights, monitor the competitive landscape, and assess performance.
  • Apply insights and learnings to optimize strategy and execution over time.
• Operational Excellence
  • Ensure effective sharing of best practices and insights across the organization.
  • Support budget planning, tracking, and stewardship.
  • Perform all company business in accordance with regulations and company policies.

Qualifications

• Required: Bachelor’s Degree
• Required: 7+ years of relevant work experience in pharmaceutical or biotechnology industry
• Required: 2+ years of experience in hematology and oncology HCP marketing, including US launch experience of new products or indications
• Required: Experience with developing and executing marketing strategies and tactics with field-based teams
• Required: Strong leadership skills and ability to manage project autonomously
• Required: Strong communication, presentation, analytic and strategic capabilities
• Preferred: Lymphoma experience strongly preferred