Associate Director, US Conventions

Role Summary

The Associate Director, US Conventions is part of the Digital Lab and will be responsible for playing an integral part of the HCP Channel CRM team. The role will provide oversight of AbbVie’s top Commercial conventions including convention digital product ownership. This role will provide leadership and support for HCP marketing initiatives leading the US Conventions team by providing oversight, guidance, direction and coaching to direct reports to ensure flawless Convention execution, conventions channel subject matter expertise, and best-in-class operations. It also serves as the product owner of evolving HCP CRM Conventions capabilities, establishing ways of working, best practices, foundational setup, operating models and use cases.

Responsibilities

• Collaborate with Marketing leads, BSG, Finance, Customer Experience, Medical, OEC/Compliance, Regulatory, Media, CCG/SEM, and Marketing Ops fostering deep and continuous cross functional partnerships to assist the team with seamless convention execution and best practices.
• Partner with brand teams to develop cost effective and innovative strategies leveraging in-house data to assess convention metrics and provide recommendations.
• Budgetary responsibility, owning Conventions Enterprise budget. Identify funding needs required and communicate through the brand planning, BTS planning, and the capital planning processes.
• Product owner for the Conference Connect App (ConCon). Also, acquire a full understanding of the AbbVie Digital Lab Convention capabilities such as in-house scanning applications, emails, dashboards, and future enhancements. Educate Brand Marketing and Omnichannel partners on available capabilities.
• Identify, assess, and prioritize requests for new capabilities as requested by Brands. Lead Brand team awareness, pilot planning, and adoption of these new capabilities. Co-create operating models with cross-functional teams to scale these emerging capabilities.
• Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new technology/initiatives.
• Provide input on the marketing technology enhancements road. Identify and document best practices for Brands to utilize when rolling out new enhancements/new initiatives and socialize across franchise teams. Understand the long-term integration implications related to conventions.
• Oversee vendor management including reviewing bi-annual presentations/share outs, spearheading Master Service Agreement updates, RFPs, and audits as needed.
• Represent Conventions during brand and center leadership meetings to highlight Convention successes and challenges across various stakeholder functional areas.

Qualifications

• Bachelor’s degree in Business or Marketing with seven to ten (7-10) years of experience.
• Prior people management preferred
• Experience in identifying the business need for and developing a launch plan for new capabilities within an organization.
• Extensive project management skills and strong follow-through demonstrated across the project lifecycle.
• Proven track record of ability to influence and communicate clearly to stakeholders across all levels and various functions within an organization
• Strong experience with Conventions in an operational/executional capacity.
• MBA or equivalent education and/or experience in Marketing, Business, or related field
• Experience in pharmaceuticals or another highly regulated industry preferred, but may not be required for a candidate with an exceptional track record of success in planning & implementing conventions that can apply to AbbVie

Skills

• Coaching team on decision making, roles and responsibilities, and navigating difficult conversations.
• Ability to work and lead independently initiatives without day-to-day supervision
• Strong presentation skills to present complex concepts to both technical and non-technical audiences
• Able to prioritize & gracefully manage competing priorities to ensure deadlines are met.
• Collaborative nature and ability to influence and guide cross-functional stakeholders.
• Exceptional functional knowledge and expertise on digital marketing platforms and tools.
• Acumen for product ownership and working with BTS to represent the business regarding scope of work process, mgmt., timelines and issues.
• Ability to develop roll out plans for digital enhancements
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Excellent verbal and written communication skills.
• Attention to detail and follow-through on execution.
• Strong project management abilities and critical work tool experience.

Education

• Bachelor’s degree in Business or Marketing with seven to ten (7-10) years of experience. MBA or equivalent education and/or experience in Marketing, Business, or related field