Associate Director- US Consumer Creative & Advertising -GI

Role Summary

Associate Director – U.S. Consumer Creative & Advertising, GI. Responsible for delivering creative excellence in U.S. consumer campaigns for Lilly medicines, leading PESO channel-integrated campaigns and assets that align with priority Therapeutic Area objectives and fit within a cohesive campaign strategy with Lilly Masterbrand and Disease State Education initiatives. Focused on developing campaigns across video/film, audio, and out-of-home channels, including Shared media, and may operate in agile teams aligned to brands, therapeutic areas, or capabilities teams.

Responsibilities

• Consumer Campaign Development: Understand target patients, insights, strategic imperatives, competitive landscape, and metrics; partner with market research to validate creative viability; lead agency development of creative platforms and campaign expressions; embed PESO channel extensions into final creative recommendations; drive campaign and program development with the primary agency of record; manage timelines for work featuring Celebrity or Social Influencer talent; infuse cross-cultural marketing insights and capabilities into campaigns; coordinate with agencies on bidding and production; manage OPDP regulatory submissions from development through execution.
• Campaign Execution: Lead execution of creative campaigns to meet business goals and TA metrics; integrate PESO media recommendations; ensure tactics are data-driven and aligned with brand objectives; manage relationships with agencies and vendors; uphold Masterbrand and U.S. Consumer standards; oversee pre-production, production, and post-production processes; coordinate talent collaborations; approve assets and lead optimization reviews; manage budgets, media trafficking, licensing, and legal approvals; monitor performance with BI&A and Media teams and drive optimizations; implement full tactic lifecycle protocols.
• Operations: Maintain day-to-day relationships with consumer agencies of record and internal partners; manage creative agency fees and production budgets; collaborate with Regulatory, Legal, Medical, Corporate Communications, and other teams to implement campaign vision; ensure policy and process compliance.

Qualifications

• Minimum Requirements:
  • Bachelor’s degree
  • 5+ years of U.S. consumer marketing experience
  • Authorized to work in the United States on a full-time basis (no sponsorship)
• Additional preferences:
  • Leadership of creative campaign development and execution
  • Technical competencies in go-to-market strategies, video/digital production, content creation, and performance measurement
  • Proficiency in multichannel digital tactics, including social media
  • Ability to translate customer insights into cross-channel communications
  • Experience with cross-functional teams and external partners; digital campaigns and media strategy/execution
  • Familiarity with influencer or celebrity partnerships; external agency experience and vendor management
  • Marketing operations experience including launch planning, CIQ, and content approval workflows
  • Understanding of PESO channels and planning; regulatory compliance in creative production (OPDP, FDA submissions)
  • Strong leadership, collaboration, and communication skills; project management skills
  • Experience with Veeva Vault PromoMats or similar asset management platforms
  • MBA or advanced marketing certification; cross-customer marketing or marketing capabilities
  • Based in Indianapolis

Skills

• Creative campaign development and execution
• Go-to-market strategy and asset production
• Multichannel digital and PESO planning
• Vendor and agency management
• Regulatory compliance (OPDP, FDA submissions) and risk management
• Cross-functional collaboration and stakeholder management
• Budget management and financial tracking
• Project management and timeline coordination
• Measurement and reporting of campaign performance
• Asset management platforms (e.g., Veeva Vault PromoMats)

Education

• Bachelor’s degree
• MBA or advanced marketing certification (preferred)

Additional Requirements

• Travel: 25-35%
• Based in Indianapolis