Associate Director, Trade Strategy & Marketing Immunology

Role Summary

The Associate Director of Trade Strategy & Marketing – Immunology is responsible for assessing and identifying business opportunities in the fast-evolving specialty pharmacy and distribution channel, then developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. This role, supporting the Immunology growth brands and pipeline products/advancements, requires an understanding of the pharmacy and distribution channel and its complexities and challenges, coupled with a strategic mind with an eye towards innovation.

Responsibilities

• Lead the development of AbbVie‚Äôs strategy to partner with specialty pharmacies in their effort to accelerate digital connectivity with patients, leveraging technology to not only facilitate drug purchasing, but also manage patient touchpoints, enhancing the overall patient experience.
• Execute launch excellence in the Trade channel by overseeing the successful preparation of a diverse mix of stakeholders in order to drive key product launches and/or advancements.
• Identify new, strategic channel partners that will support and enhance the vision to innovate and meet the evolving patient needs in the pharmacy channel.
• Serve as the lead in collaboration with Brand and cross-functional leaders in the important initiative to manage product supply disruption across the specialty portfolio.
• Lead for the strategic development and execution of multiple brand Trade value propositions throughout the brand lifecycle by collaborating with Brand leadership and other cross-functional partners.
• Lead the development and creation of high-impact promotional materials for the pharmacy account team that supports stakeholder needs and brand strategic objectives.
• Trade lead in the annual Strategic and Tactical Planning processes.
• Represent Trade on product IBTs and PACTS across therapeutic areas.
• Manage relationships with internal business partners such as the Brand team, Payer, Patient Services, Customer Service, Demand Planning, MABI and the Trade account team with responsibility for wholesalers and pharmacies.
• Manage strategic agency partner and development of Trade strategies and tactics across therapeutic areas.
• Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development.
• Synthesize complex, and sometimes incomplete, pharmacy data sets in order to inform key strategic decisions.

Qualifications

• Bachelor‚Äôs Degree preferred
• Exposure to Market Access and contract negotiation
• Pharmacy related experience preferred
• Marketing experience preferred
• Knowledge of specialty, retail pharmacy and distribution channels
• Knowledge of Marketing concepts within strategic planning process and understanding of market research principles to draw valid conclusions and inform recommendations
• Experience in program management
• Strong communication skills
• Demonstrated experience developing and managing projects cross-functionally
• Positive, solutions-oriented attitude
• Customer centric mindset
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products