Associate Director, Targeted Therapies Marketing, US Oncology

Role Summary

We are looking for an experienced, results-oriented, and strategic marketer to join our strong team in the role of Associate Director, Targeted Therapies Marketing within the US Oncology Marketing organization. This individual will be a key member of the US Oncology Thoracic team and will assist in the development and implementation of brand strategic planning, marketing programs, strategic positioning, and tactical implementation for BMS's targeted therapy portfolio in the thoracic space. Data and insights will be used to assess market potential, identify opportunities and barriers, shape strategy, and foster collaboration with cross-functional partners. This role offers the opportunity to directly impact patient outcomes and advance the future of oncology marketing for the thoracic portfolio. The position will report to the Director of Thoracic Marketing.

Responsibilities

• Lead or support the development and execution of key HCP workstreams and tactics for targeted therapies within the thoracic portfolio
• Work collaboratively with medical, legal, and promotional compliance teams to develop and execute high-impact marketing materials
• Navigate internal review processes and work with external partners to ensure timely and accurate preparation of tactical projects in support of thoracic targeted therapy indications
• Serve as the primary point of contact with external agencies/partners (e.g., AOR) to develop HCP promotional materials and tactics
• Regularly evaluate competitive landscape and marketplace dynamics specific to targeted therapies in thoracic oncology
• Initiate and manage multiple projects, working cross-functionally with matrix stakeholders
• Interact with customer-facing teams to mine customer insights, leading to the development of professional promotional strategy and materials
• Drive market research and interact with top US KTLs to understand the current treatment landscape and inform key commercial decisions
• Strategically position the targeted therapy portfolio and incorporate new data and assets
• Develop and present leadership brand overviews to internal and external stakeholders
• Make strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc.
• Work closely with other members of the thoracic matrix team (i.e., medical, sales training, sales operations, patient marketing, payer marketing, market research, portfolio marketing, and channel planning) to ensure successful and timely tactical execution
• Collaborate on digital and omnichannel marketing initiatives, utilizing analytics and insights to optimize campaign effectiveness.

Qualifications

• Bachelor's degree or equivalent is required; MBA is preferred
• Minimum of 8 years of relevant industry (pharmaceutical/biotech or related agency) experience, with experience in oncology or targeted therapies strongly preferred
• Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment
• Strong written and verbal communication skills with a track record of effective and influential presentations to external and internal customers, including the ability to work effectively within a matrixed organization
• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
• Experience working with and leading multi-functional teams to accomplish specific objectives and goals
• Experience in managing external resources and partners, including advertising agencies
• Experience in utilizing primary and secondary market research
• Strong organization and prioritization skills
• Strong ability to comprehend and discuss deep clinical data