Associate Director, Tagging & Taxonomy Enablement

Role Summary

The Associate Director, Tagging & Taxonomy Enablement is accountable for applying and maintaining Bristol Myers Squibb's taxonomy and tagging frameworks across the Commercialization ecosystem. This role ensures metadata standards are consistently executed to enable personalization, automation, asset discovery, measurement, and velocity across content, sales, and technical workflows. The Associate Director manages tagging operations, tagging tools, and quality monitoring for assets supporting all Therapeutic Areas. They collaborate closely with CRM/Marketing Automation, Omnichannel Engine, Content teams, and Business Insights & Technology to ensure taxonomy alignment with system metadata, identity management, and analytics outputs. The role drives operational excellence and continuous improvements through monitoring, issue resolution, training, and scalable solutions including AI-assisted tagging.

Responsibilities

• Implement Taxonomy & Tagging Standards Across Systems
• Apply classification standards consistently for content, audience, campaign, channel domains.
• Manage tagging libraries, versioning, metadata documentation, and accessibility
• Manage Tagging Operations & Accuracy
• Oversee tagging execution workflows, quality checks, remediation, and compliance tracking
• Provide day-to-day guidance and support to tagging users
• Coordinate Cross-Functional Requirements & Alignment
• Engage Marketing, Sales, Medical, Market Access, and Business Insights and Technology teams to ensure taxonomy supports priority use cases
• Facilitate tagging councils, use-case intake, and alignment workshops
• Support Taxonomy Governance & Change Implementation
• Participate in taxonomy governance forums and provide operational perspectives on proposed updates
• Translate approved taxonomy changes into actionable tagging and metadata updates across CRM, CMS, MA, analytics, and downstream systems
• Maintain change-control documentation, including version history, impact assessments, and migration plans
• Coordinate rollout of changes through training, communications, SOP updates, and system testing to ensure compliance and adoption
• Monitor post-implementation adherence and resolve issues related to taxonomy changes in production environments
• Enable Personalization, Automation & Insight Generation
• Ensure tags feed into segmentation logic, orchestration rules, content activation, and reporting
• Help implement auto-tagging and AI metadata enrichment models
• Monitor Performance & Drive Continuous Improvement
• Define and track key metrics (e.g., discoverability, reuse rate, tag quality)
• Identify process improvements and tooling enhancements
• Support Vendor/Tooling Partnerships & Budget Discipline
• Manage vendor deliverables related to tagging services and tooling
• Track operational spend and ensure value realization

Skills

• Taxonomy & Metadata Execution Expertise
  • Experience running tagging operations and enforcing metadata structures
  • Strong attention to detail and reliability in controlled processes
• Technical Fluency with Tagging Platforms
  • Knowledge of metadata structures in CRM, CMS, automation, analytics, and MDM/CDP systems
  • Familiarity with AI-assisted tagging tools and API-driven metadata flow
• Cross-Functional Collaboration
  • Able to operationalize standards across Marketing, Sales, Medical, Market Access, and Business Insights and Technology, and content creators
  • Adept at leading working groups and facilitating alignment
• Governance Leadership & Decision Enablement
  • Skilled in establishing and facilitating governance forums, including agenda setting, documentation, and decision capture
  • Ability to translate governance decisions into clear operational actions for tagging, tooling, and metadata updates
• Compliance & Quality Focus
  • Ensures tagging meets regulatory and quality standards required for the Pharmaceuticals industry
  • Proactive approach to data accuracy and metadata governance
• User Enablement & Support
  • Skilled in training, documentation, troubleshooting, and onboarding
  • Communicates value of tagging clearly to drive consistent adherence
• Continuous Improvement & Value Mindset
  • Uses metrics to identify bottlenecks and improve tagging efficiency and outcomes
  • Supports automation to reduce manual effort and improve scale

Qualifications

• Bachelor's degree in Information Science, Computer Science, Data Management, Business, or a related field (advanced degree preferred)
• Minimum 5+ years of experience in life sciences, pharmaceutical, or healthcare industry, including taxonomy, metadata, data management, or commercial operations
• Expertise in designing and managing enterprise taxonomies, metadata frameworks, and tag libraries
• Hands-on experience with taxonomy/tagging platforms, DAM/CMP systems, Veeva Vault PromoMats, CRM/marketing automation, or CDP/MDM platforms
• Proven experience establishing governance models, change-control processes, and operating frameworks for taxonomy & tagging standards
• Technical proficiency with metadata, ontology, classification engines, auto-tagging and AI-assisted metadata enrichment solutions
• Strong communication, training, and stakeholder engagement capabilities to drive adoption of taxonomy and tagging best practices

Education

• Bachelor's degree in Information Science, Computer Science, Data Management, Business, or a related field (advanced degree preferred)