Associate Director, Regional Marketing - New England

Role Summary

The Associate Director, Regional Marketing develops and executes Key Opinion Leader (KOL) customer strategies to support BeOne’s hematology oncology products. This field-based regional marketing role collaborates with cross-functional partners including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Responsibilities

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans for Brukinsa in CLL and current indications.
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders.
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed.
• Participate in developing promotional speaker bureau strategy in support of BeOne‚Äôs oncology portfolio and education needs for Brukinsa in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose.
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of US commercialization strategy; uncover, prioritize, and communicate market insights, challenges/barriers, and solutions.
• Develop promotional peer-to-peer content and programming including product theaters and other conference promotional education in alignment with annual congress plan.
• Develop and execute integrated commercial advisory boards to gain insights informing brand strategies.
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies.
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews.
• Drive business results and contribute to culture and people initiatives aligned with BeOne‚Äôs mission and values.

Qualifications

• 8+ years of pharmaceutical industry marketing or related experience (e.g., sales, finance, forecasting, market research, healthcare agency, consulting).
• Minimum of 3 years in Hematology Oncology sales and/or marketing preferred.
• Biotech or pharmaceutical US marketplace launch experience preferred.
• Ability to establish actionable relationships with KOLs and internal teams (commercial, medical affairs, clinical development).
• Skilled in influencing cross-functional teams and stakeholders.
• Excellent interpersonal, oral, and written communication skills; ability to synthesize data and deliver clear commercial insights, opportunities, and risks.
• Strength in communication, strategic agility, achieving results, and teamwork/collaboration.

Education

• Bachelor‚Äôs degree required. Advanced degree (MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.

Travel

50% or more