Associate Director, Regional Marketing (Mid-Atlantic Region)

Role Summary

The Associate Director, Regional Marketer role will be part of the Marketing department reporting to Director, Market Development. The role is the in-field connection to the marketing team charged with engaging key commercially important thought leaders and leveraging regional and local marketing opportunities in their assigned geography. This position will cover the following states: VA, MD, MS, AL, LA, AR, MI, OH (part of), TN.

Responsibilities

• Lead and execute regional marketing plans
• Work with the Agency of Record (AOR) and home office to develop and to execute regional marketing plans including asset deployment, media execution (geo-targeting), and congress planning.
• Identify, monitor, and report key performance metrics for the region
• Align with cross functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
• Identify local and regional HCPs to participate in key commercial projects including webcasts, videos, promotional materials, and training opportunities
• Identify and develop regional and local thought leaders
• Identifies, develops, and engages with local and regional KOLs across, Hematology/Oncology and especially within the lymphoma expert community in the region.
• Works with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third-party program plans
• Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs
• Conference attendance and Executive Engagements
• Attend key regional and national conferences to meet with TLs and other key customers and gather competitive insights
• Work with field leadership to coordinate and align on appropriate company presence onsite
• Arrange meetings with TLs and company leadership
• Work with Digital marketing on geotargeting and advertising opportunities.
• Insight gathering for HQ and field leadership
• Collaborates and communicates with headquarters, the region’s field commercial and medical teams, and Clinical Development to maintain KOL coordination and manage appropriate distinction of roles and boundaries among the expertise areas.
• Monitors Lymphoma Treater landscape to understand community beliefs about ZYNLONTA and relevant external (competitor) events and data
• Coordinate and execute local Patient Advocacy events
• Work with Patient marketing, corporate communications, and sales to effectively support advocacy meetings and events especially where appropriate TL engagement is possible
• Agency Management
• Work with Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Other duties, as assigned.

Qualifications

• Bachelor’s Degree required. Health care certification/qualification (e.g. RN, RPh, other) is preferred
• 5 or more years' work experience required in the pharmaceutical or biotech industry, specifically in hematology and oncology and experience in academic settings important
• Product launch experience in hematology or oncology
• At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) with demonstrated access to academic and key institutions
• 2 years of experience in marketing/agency or another related in-house commercial role
• 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
• Proven and thorough knowledge of commercial issues associated with highly competitive hematology / oncology therapeutic areas is preferred
• Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
• Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers
• Proven track record for consistently meeting or exceeding qualitative and /or quantitative goals
• Experience developing strategy and executing tactics with oversight or direct management of budget

Additional Requirements

• 40-50% domestic travel required