Role Summary
Lead strategic marketing initiatives focusing on advisory boards, healthcare professional (HCP) engagement, and gleaning insights to drive strategic decisions.
Location: Cambridge, MA
Responsibilities
- Develop and execute advisory board strategy, including HCP engagement and meeting facilitation
- Launch – focus – actionable insights into launch strategy – focus here.
- Analyze market research data to inform brand strategy and messaging
- Partner with marketing teams to develop and implement tactical plans
- Drive brand messaging updates based on market insights
- Support product launch activities and strategic planning
- Serve as key liaison between medical affairs, marketing, and commercial teams
Qualifications
- Required: Bachelor's degree
- Preferred: MBA or advanced degree
- Required: 7-10 years of pharmaceutical/biotech/healthcare marketing experience
- Required: Strong experience in advisory board management and market research
- Required: Proven track record in brand strategy development
- Required: Excellence in cross-functional collaboration and project management
- Required: Deep understanding of pharmaceutical marketing regulations and compliance
- Required: Strategic thinking and analytical skills
- Required: Strong leadership and stakeholder management
- Required: Excellent communication and presentation abilities
- Required: Project management and organizational skills
- Required: Business acumen and market understanding
Skills
- Advisory board management
- Market research
- Brand strategy development
- Cross-functional collaboration
- Project management
- Communication and presentation
- Strategic thinking
Education
- Bachelor's degree required
- MBA or advanced degree preferred