Associate Director, Polycythemia Vera (PV) Marketing

Role Summary

The Associate Director, Patient Marketing for Polycythemia Vera (PV) Marketing will develop and deliver the patient marketing strategic plan for a new product launch, shaping Direct-to-patient campaigns to build awareness, deepen engagement, and support adherence across in-office and digital ecosystems. This role requires consumer/patient marketing expertise, curiosity, and adaptability, with a focus on utilizing AI tools to drive efficiency and innovation. Location: Cambridge, MA.

Responsibilities

• Develop and deliver the end-to-end patient marketing strategy.
• Own the creation and implementation of patient-centric campaigns and messaging across all channels.
• Develop core patient education materials, tools & resources (e.g., patient brochure, brand videos, doctor discussion guide, in-office assets).
• Ensure consumer campaigns and messages (branded & unbranded) align with the overall brand strategy and HCP initiatives.
• Support TV/Connected TV advertising and partner with Omnichannel Marketing to ensure pull-through across digital channels.
• Identify critical moments and barriers in the patient journey and design content/programs to address them.
• Support branding guidelines and core claims documentation to maintain consistency across channels.
• Leverage insights from patient ad boards and advocacy groups to incorporate patient perspectives into marketing initiatives.
• Partner with Insights & Analytics to leverage patient insights across market research and analytics.
• Evaluate performance through campaign measurement frameworks and optimize tactics based on analytics and ROI.

Qualifications

• Required: Minimum BS/BA degree.
• Required: 5+ years of consumer/patient marketing experience; minimum 3+ years within the pharmaceutical industry.
• Required: Experience in consumer marketing strategy and tactic planning with the ability to communicate ideas to internal partners and external agencies.
• Required: Consumer marketing experience in media, including digital marketing.
• Required: Experience leading cross-functional and agency teams.
• Required: Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects in a matrixed organization.
• Required: Ability to manage multiple priorities, timelines, and expectations of multiple stakeholder groups.
• Required: Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels and building strong relationships.
• Required: Results-driven mindset with ownership, urgency, and resilience; ability to deliver under evolving business needs.
• Required: Ability to use data, insights, and structured analysis to inform decisions and recommend evidence-based actions.
• Required: A courageous leader who drives change with clarity and conviction, even in ambiguity or conflicting priorities.
• Preferred: MBA.
• Preferred: Commercial pharma experience in rare disease or oncology, including disease state understanding and future trends.
• Preferred: New product launch experience.
• Preferred: Deep understanding of creating an impactful omni-channel ecosystem.

Education

• Minimum BS/BA degree