Associate Director, PI HCP Marketing

Role Summary

Associate Director, HCP Marketing for PI within the Plasma Derived Therapies business unit. Lead the strategic direction for a new IG portfolio addition and oversee HCP marketing across stakeholders and channels. Collaborate with customer engagement, insights, and analytics teams to ensure data-driven decisions that prioritize patient outcomes, and report to the Director, USBU PDT Launch Lead.

Responsibilities

• Partner with the Launch Lead in developing positioning, brand personality, differentiation, and brand pillars
• Develop the campaign core creative platform and conduct research to inform concept selection
• Be the daily lead in the implementation of all HCP pull-through marketing, partnering with multiple internal stakeholders and external agencies
• Partner with SCIG brand team to ensure clarity in brand differentiation
• Partner with Insights & Analytics to sharpen portfolio strategy with this new brand entrant; distill insights, validate opportunities, optimize channel mix, and educate HCPs
• Own strategically aligned engagement plans and tactics; collaborate with brand and franchise teams to launch HCP and Access marketing resources
• Develop and implement HCP fee-for-service plans and pull-through activities (advisory boards, speaker programs, consulting)
• Develop P2P strategy and resources
• Plan national and regional congress activities, including exhibit design/strategy, symposia/product theater content, and KOL engagements
• Develop regional marketing resources as appropriate
• Identify industry and competitive trends to uncover brand growth opportunities and capture best practices
• Manage multiple agencies from initial briefs through delivery, ensuring adherence to policies, standards, timelines, and budgets
• Coordinate with internal stakeholders and cross-functional partners (PRT, medical affairs, compliance, IT) to align priorities and deliverables

Qualifications

• Required: Bachelor's degree
• Required: 8+ years' experience with increasing responsibilities in sales, marketing, or related function
• Required: 4+ years of dedicated experience engaging with HCPs
• Required: Ability to foster collaboration, enable teamwork, set priorities, and manage external partners
• Required: Deep understanding of a brand/franchise strategy and how to engage HCPs; strong business, finance, and risk/benefit awareness
• Required: Experience in marketing strategy and tactic design with the ability to communicate ideas to internal colleagues and external partners
• Required: Broad-based HCP Marketing knowledge from non-personal to field sales
• Required: Ability to leverage data and analytics to distill insights and drive data-based decision making
• Required: Comfort with emerging technologies, digital tools, and openness to AI-enabled processes
• Preferred: MBA
• Preferred: Pharmaceutical industry experience
• Preferred: Experience working on a product launch
• Preferred: Experience in PDT, particularly Primary Immunodeficiency
• Preferred: Experience developing engagement plans for thought leaders / KOL management and ability to liaise with these customers

Education

• Bachelor's degree

Additional Requirements

• Travel: Requires approximately 25-40% travel, including travel to Cambridge, MA office
• Ability to travel to various internal and external meetings and conferences, with potential overnight stays
• Some weekend travel may be required