Associate Director, Payer Channel Marketing - Nephrology

Role Summary

The Associate Director, Payer & Channel Marketing (PCM) is accountable for planning and executing payer and reimbursement marketing activities to support brand objectives for nephrology launches. The role serves as a liaison aligning brand strategy to market access and reimbursement priorities with the goal of optimizing patient access to therapy.

Responsibilities

• Drive market access launch strategy and development of payer and reimbursement marketing initiatives for a therapy intended to treat
• Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US Brand/commercial partners
• Establish value narrative and execute multichannel campaign to deliver; liaise with Global Value & Access / HEOR teams and US Brand teams to build messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs
• Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and programs
• Develop strategies and frameworks for access and reimbursement engagement with KOLs, providers, and other key contacts within our provider customer base
• Develop and deliver appropriate pre- and post-launch payer and channel resources (e.g. DSA, PIE, Economic/BOI Considerations, BIM, PVP and pull-through resources)
• Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics
• Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget
• Lead the annual brand planning process for access and reimbursement activities related to ALS
• Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Nephrology Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately

Qualifications

• Required: 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers
• Required: Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution and overall access for infused buy-and-bill medicines (commercial, Medicare Part B, FFS/Managed Medicaid, and VA/DoD)
• Preferred: HEOR experience strongly preferred
• Required: Experience or background in developing tools and tactics applicable to US payer markets and customers
• Required: Strong sense of professionalism, accountability and urgency for defined areas of responsibility
• Required: Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
• Required: Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
• Required: Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
• Required: Experience managing multiple demands and priorities on time and under business constraints
• Preferred: Previous nephrology payer and channel marketing experience

Education

• Bachelor's degree (BA/BS) or equivalent required; MBA or other graduate degree preferred