Associate Director, Patient Marketing, US Kidney - AMKD

Role Summary

The Associate Director of Patient Marketing will lead the strategic execution for the AMKD Patient marketing team within the US Kidney marketing team, supporting launch readiness for an investigational therapy. The role focuses on shaping and delivering patient engagement strategies, driving awareness of Vertex’s treatment, and collaborating cross-functionally to advance patient outcomes in kidney disease. Based in Boston, MA, the position reports to the Director of AMKD Patient Marketing within the US Kidney Business Unit.

Responsibilities

• Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations, drive marketing strategy, and business objectives
• Analyze material usage metrics to determine optimal patient education experience and ensure field sales utilization
• Drive assets through internal Communications Review Committee process, with strong collaboration with legal and compliance
• Collaborate with cross-functional teams, including field, HCP Marketing, Patient Advocacy, and Market Research partners
• Manage agency partners effectively to deliver quality outputs, while ensuring adherence to budget and timeline
• Shape patient focused market research efforts and infuse learnings throughout key business processes
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations
• Stay updated on industry trends and best practices in patient marketing and regulatory compliance, infusing learnings as appropriate

Qualifications

• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices
• Proficient in launch planning, patient engagement strategy, and promotional initiatives
• Ability to understand all elements of brand strategy and role in executing that strategy
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review and approval of tactics
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong analytical skills, with the ability to interpret data from programs and provide actionable insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams

Education

• Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred
• Typically requires 8 years of experience in marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry
• Proven track record of developing and executing successful patient marketing strategies and campaigns
• Additional preferred experiences: Specialty product launch experience, Genetic disease experience, Kidney experience