Associate Director, Patient Marketing

Role Summary

We are seeking an experienced and strategic senior product/AD manager to join our dynamic team. This role will report to the Director of patient marketing and will support Direct-to-Patient initiatives in support of the US strategic and tactical plans of IBSRELA. This position requires a highly motivated individual who can effectively work in a fast-paced environment, has a solution-oriented mindset, and is able to execute. The role involves collaborating with cross-functional stakeholders including HCP Marketing, Patient Advocacy, Market Access, Market Research, Sales, Regulatory, Medical Affairs, Commercial Operations, Legal, and Commercial leadership, with exposure to a broad range of direct-to-patient initiatives.

Responsibilities

• Lead the creation and implementation of various innovative direct-to-patient marketing strategies and tactics across marketing channels (print, digital, SEO/SEM, point of care, social media, broadcast, video)
• Develop and deliver informative patient-friendly education and other DTP initiatives based on customer needs
• Assist with the development and assessment of key brand goals or brand performance metrics
• Manage multiple external agencies including advertising and media agencies, and internal cross-functional partners
• Support key branded and unbranded non-personal promotion initiatives like CRM, website management, and data and measurement planning
• Effectively manage budget and ensure all marketing programs and campaigns support overall brand strategy
• Develop and maintain positive and collaborative working relationships with a broad range of internal stakeholders to ensure success of cross-functional initiatives and long-range plans
• Ensure that regulatory and compliance guidelines are always followed. Must be adept at navigating the Medical, Legal and Regulatory process

Qualifications

• Bachelor’s degree, MBA a plus, with 8 - 10 years of experience Marketing within the pharmaceutical or biotechnology industry, or equivalent experience
• Gastroenterology experience a plus
• Working knowledge of Veeva Vault
• Combination of strong strategic thinking with ability to execute tactical plans
• Strong project management skills, with the ability to drive projects independently and meet deadlines
• Strong communication skills with the ability to craft and deliver compelling narratives
• Proven success in working collaboratively across the business to design and execute solutions to complex challenges (preferred)
• Strong organizational skills with track record of successfully managing multiple complex projects concurrently, maintaining a high level of productivity, innovation, and priority-setting
• Proven track record for consistently meeting or exceeding goals and objectives