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Associate Director, Pain Strategic Brand Analytics

Vertex Pharmaceuticals
Full-time
Remote friendly (Boston, MA)
United States
$157,800 - $236,700 USD yearly
Marketing

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Role Summary

Associate Director, Pain Strategic Brand Analytics

Role to join the North America Forecasting, Analytics and Market Research team in the Commercial organization. Provides analytics support for strategic initiatives across the evaluation, execution, and measurement lifecycle; supports analytics measuring execution pull-through of pain BU wins and designs analytical approaches to identify drivers, barriers, and opportunities in the market using advanced methods. Collaboration across Marketing, Market Transformation, Strategic Accounts, Market Access, Field, and Omnichannel Analytics.

Responsibilities

  • Work with the Director, Pain Performance Analytics & Forecasting and Pain BU stakeholders to identify initiatives that would benefit from analytics and collaboratively create analytics plans.
  • Develop and improve framework for establishing goals and measuring execution pull-through of new wins; present performance during commercial performance meetings.
  • Design and operate an analytical engine to identify and quantify drivers, barriers, and opportunities using advanced statistical/ML methods; synthesize findings for business stakeholders regularly.
  • Contribute to ad-hoc analytics questions; understand stakeholder questions and determine the most appropriate data & analytics approach.
  • Serve as an internal SME to elevate analytics capabilities within the Forecasting, Analytics, and Market Research team through expertise and ongoing self-education.
  • Collaborate with cross-functional stakeholders including US Marketing, Global Marketing, US Market Access, US Finance, and Commercial Sales Operations.

Qualifications

  • Proficiency with complex modeling and analyzing large data sets using SQL, Python, R, etc.
  • Experience with a wide array of commercial pharma data sets (IQVIA XPONENT PlanTrak, DDD, LAAD, CRM field data) and internally generated sales/marketing data.
  • Experience with advanced analytics and ML modeling (time series, XGBoost, predictive modeling, regression, etc.).
  • Experience with products in large, complex markets across retail and hospital segments.
  • Strong analytical and business acumen; ability to structure problems and triangulate approaches while keeping the big picture in mind.
  • Experience presenting insights to senior leadership and supporting commercial launch planning.
  • Ability to adapt quickly to evolving business and planning needs.

Education

  • Bachelorβ€šΓ„Γ΄s degree in a quantitative discipline (Engineering, Statistics, Economics, Finance, Business Analytics) or equivalent experience.
  • 7β€šΓ„Γ¬10 years in the pharmaceutical or biotech industry; 6+ years in insights/analytics/reporting.
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