Associate Director, Omnichannel Strategy - Rheumatology

Role Summary

The Associate Director for Omnichannel Strategy drives innovative, insight-driven omnichannel marketing strategies to enhance marketing and customer engagement across platforms, partnering with brand teams, analytics, and external partners to transform digital capabilities and deliver personalized engagement for Health Care Professionals and Consumers.

Responsibilities

• Strategic Leadership:
  • Evolve and refine omnichannel and digital marketing strategies to align with brand priorities
  • Define innovative use cases, including AI/ML, managing cross-functional partners to develop, execute and measure initiatives
  • Serve as a strategic connector between brand marketing, MABI, the Digital Lab, and agency partners
  • Integrate digital capabilities into brand strategies to drive personalized engagement for HCPs and Consumers
  • Maintain alignment with the Digital Lab/Future Fit Digital roadmap and capabilities
• Audience Strategy:
  • Lead development of audience strategies to engage key stakeholders with tailored campaigns
  • Channel Analysis to identify effective ways to reach the target audience
  • Define and deliver audience strategy with actionable lists and activation criteria across channels
• Customer Journey Flows/Content/Message Mapping:
  • Develop and refine journey flows and content to optimize touchpoints across the customer experience continuum
• Monitoring and Optimizing Omnichannel Marketing:
  • Monitor performance across channels and use data-driven insights to optimize outreach
  • Identify and build testing plans; develop and manage tactic test plans with quality control
• Collaboration and Alignment:
  • Collaborate in a matrixed environment with cross-functional partners (Media, Market Research, Analytics, Digital Lab, BTS, etc.)
  • Partner with Digital Lab to review and align scopes and determine in-house vs external work

Qualifications

• Bachelor‚Äôs degree in Business or Marketing; MBA preferred. 8‚Äì10 years of relevant experience
• Expertise in designing digital and omnichannel projects with strong brand strategy and marketing metrics
• Proven ability to lead cross-functional teams and projects within a digital marketing center of excellence
• Strong communication skills to articulate strategies and insights effectively
• Experience in pharmaceutical, agency, vendor, or brand environments is preferred