Associate Director, Omnichannel Enablement Lead

Role Summary

Associate Director, Omnichannel Enablement Lead, located in Cambridge, MA. Serves as the primary interface between brand marketing teams and the GTMC Omnichannel Team, overseeing key processes that transform a brand’s customer engagement plans into high-performing omnichannel campaigns with a focus on speed-to-market, innovative capabilities, and continuous improvement. Manages omnichannel capability development for assigned brands and ensures brand marketers adopt best practices.

Responsibilities

• Serve as brand team liaison for the greater GTMC OC team, ensuring a single point of accountability and coordination of all Omnichannel activities
• Be a renowned and credible “go-to” expert for Marketers at all levels, bringing Omnichannel thought leadership while coaching and sharing knowledge when and where required
• Drive effective pull-through of customer engagement plans into a comprehensive, analytics-driven omnichannel strategy, aligned with key stakeholders and brand priorities
• Develop and drive a mechanism to identify, prioritize, and coordinate delivery of omnichannel capability initiatives, prioritizing initiatives that drive significant value for brands and align with the wider omnichannel vision
• Design and maintain customer journey maps, brand roadmaps, etc. (for HCPs, Consumers, and other customer types), and drive alignment of brand content and digital channels to deliver superior customer experiences
• Plan and measure omnichannel campaigns, adjusting to changing competitive landscape and/or changing customer behaviors
• Ensure continuous monitoring and adaptation of omnichannel campaigns to achieve marketing objectives, advising brands on effective tactical shifts
• Partner with both OC Analytics and Advanced Analytics teams to manage and report on omnichannel campaign performance with emphasis on actionable insights and measurement against KPIs and benchmarks
• Partner with web, media, and CRM channel colleagues to create effective content pull-through and enablement processes that are grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities - ensuring fast speed-to-market and alignment with brand needs
• Partner with the New Capabilities team to drive the business need discovery process, use case alignment, and readiness assessment related to enterprise capabilities (Turing, GenAI, marketing automation, etc.)
• Partner with other Omnichannel Leads to ensure the sharing of best practices among brand campaigns, and between brands and BUs
• Support the onboarding and upskilling of North America and offshore colleagues
• Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
• Collaborate proactively with GTMC OC and other colleagues on improvements to day-to-day marketing operations processes
• Contribute to knowledge sharing and upskilling programs
• Drive a culture of innovation by continually challenging the status quo to adopt new digital approaches through experimentation
• Drive excellent working relationships with agency and vendor partners
• Drive cultural change through the championing of an agile, customer-oriented mindset

Skills

• Continuous optimization mindset, constantly looking for further improvements without disrupting quality or speed to market
• Deep knowledge and understanding of omnichannel marketing principles
• Understanding of general marketing tactics, processes, and requirements for execution of tactics
• Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
• Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
• Excellent verbal and written communication skills
• Collaborative, high-energy team player
• Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience

• Bachelor's degree in business, marketing, or technology, or equivalent experience
• 5+ years of experience in omnichannel or digital marketing execution required, with the majority of that experience in pharmaceutical, life sciences, or biotech preferred
• 5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization
• Experience managing external vendors
• 5+ years of experience in leading by influence and achieving results in a matrix-driven, multi-functional organization

Education

• Bachelor's degree in business, marketing, or technology, or equivalent experience