Associate Director, Omnichannel Campaign Management

Role Summary

The Associate Director, Omnichannel Campaign Management serves as a strategic leader within AbbVie's Marketing Communications team, responsible for the seamless execution of complex, multi-channel brand campaigns across therapeutic areas. This role partners with multiple internal marketing teams and external agency partners to ensure flawless campaign implementation, timely delivery, and operational excellence. The ideal candidate brings deep expertise in campaign execution, cross-functional leadership, and process optimization to drive efficiency and innovation in omnichannel marketing.

Responsibilities

• Lead Digital Lab execution of brand omnichannel campaigns across multiple brands within a therapeutic area, ensuring seamless implementation, timely delivery, and proactive risk mitigation
• Own comprehensive implementation planning, including detailed roadmaps and timelines across all Digital Lab channels
• Drive day-to-day campaign progress, proactively monitoring dependencies, resolving complex roadblocks, and managing risks to keep high-priority campaigns on track
• Assess changes in scope, identify risks and issues early, and implement corrective actions to maintain campaign integrity
• Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure flawless execution across all channels
• Mentor and guide Manager-level campaign managers on escalated issues and complex campaign scenarios
• Evaluate campaign implementation effectiveness to drive operational efficiency and identify strategic improvement opportunities
• Lead process standardization initiatives through development and maintenance of playbooks, implementation guides, and clear RACI models
• Drive automation efficiency across the campaign management function, enhancing speed, cost-effectiveness, and operational excellence
• Champion innovation by identifying, piloting, and implementing advanced AI tools and latest platforms for process efficiency
• Partner with Marketing Operations on the adoption and optimization of project management technologies (Smartsheets, Adobe Workfront)
• Ensure the team stays at the forefront of omnichannel campaign management excellence through continuous improvement initiatives
• Collaborate strategically with Omnichannel Experience Leads to ensure implementation planning aligns with brand campaign needs and business objectives
• Communicate campaign execution updates effectively, keeping stakeholders informed on progress, risks, key learnings, and recommended actions
• Serve as strategic liaison between Omnichannel Experience teams and Digital Lab Capability teams, facilitating effective collaboration
• Partner with Digital Marketing Services channel teams, A3 creative agency, and Marketing Operations to ensure alignment on timelines, interdependencies, and execution requirements
• Present campaign execution performance, process improvements, and strategic recommendations to senior leadership
• Provide leadership, coaching, and development to Manager-level campaign managers
• Foster a culture of operational excellence, innovation, and continuous learning within the campaign management team
• Build team capabilities in emerging technologies, AI-driven project management tools, and omnichannel best practices

Qualifications

• Required: 8+ years of progressive experience in campaign management, project management, or marketing operations within pharmaceutical, healthcare, or complex matrixed organizations
• Required: 3+ years of people leadership or team mentorship experience
• Required: Demonstrated expertise in omnichannel campaign execution across digital and traditional channels
• Required: Advanced proficiency in project management tools (Smartsheet, Adobe Workfront, or similar platforms)
• Required: Proven track record of managing complex, multi-stakeholder campaigns with competing priorities
• Required: Strong understanding of pharmaceutical marketing regulations and medical/legal review processes
• Required: Experience driving process optimization, standardization, and automation initiatives
• Required: Exceptional stakeholder management and communication skills with ability to influence without authority
• Required: Strategic thinker with strong analytical and problem-solving capabilities
• Preferred: PMP, Agile, or similar project management certification
• Preferred: Experience with AI-driven project management tools and marketing automation platforms
• Preferred: Knowledge of pharmaceutical brand marketing, HCP and patient engagement strategies
• Preferred: Experience working with creative agencies and media partners
• Preferred: Familiarity with CRM systems and digital marketing technologies

Skills

• Strategic campaign execution and risk management
• Cross-functional leadership and collaboration
• Process optimization and operational excellence
• Stakeholder influence and communication
• Innovation and continuous improvement mindset
• Analytical thinking and data-driven decision making
• Adaptability in fast-paced, matrixed environments
• Team development and mentorship

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or related field