Associate Director of NovoCare Mobile Business Owner
Novo Nordisk
September 03, 2026
Remote friendly (Plainsboro, NJ)
United States
Patient Advocacy
The Associate Director of NovoCare Mobile Business Owner is responsible for shaping and growing the NovoCare mobile experience as a core consumer engagement channel.
Essential Functions / Responsibilities:
- Own the business direction, priorities, and performance goals for the NovoCare mobile experience.
- Translate NovoCare and brand strategies into clear consumer messaging, promotional content, and mobile experiences.
- Build and manage the content roadmap for NovoCare Mobile across brands, membership, CRM, and consumer support.
- Lead mobile content and messaging through medical, promotional, and regulatory review processes.
- Coordinate cross-brand requests to maintain a coherent NovoCare experience.
- Partner with CRM, Social & Digital, and other teams to connect campaigns naturally into the mobile experience and drive next steps.
- Define and monitor mobile KPIs (activation, engagement, repeat usage, content interaction, and consumer value) and use performance data to improve.
- Execute across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, CRM, Membership, Insights & Analytics, and Digital/IT in a regulated environment.
- Maintain a transparent mobile roadmap balancing consumer needs, marketing priorities, portfolio requirements, and business impact.
Qualifications:
- Bachelor’s degree (Business/Marketing/Strategy/Design or related); master’s preferred.
- 8+ years in consumer/digital/CRM/brand marketing or related roles with responsibility for digital consumer experiences/channels.
- Experience developing promotional messaging and moving content through medical/legal/regulatory review.
- Track record translating strategy into measurable digital engagement and activation plans.
- Ability to manage content/priorities across multiple brands/stakeholders.
- Strong understanding of mobile/CRM/web digital engagement and consumer lifecycle journeys.
- Proven use of activation/engagement/content-performance/behavioral data.
- Strong cross-functional leadership in regulated environments.
Benefits (explicitly listed): base salary $152,000–$210,000; company bonus; long-term incentive/vehicles as applicable; medical/dental/vision, life/disability, 401(k), flexible spending, employee assistance, tuition reimbursement, voluntary benefits; sick time/flexible vacation/parental leave.
Application instruction: For accommodation requests only, call 1-855-411-5290.
Essential Functions / Responsibilities:
- Own the business direction, priorities, and performance goals for the NovoCare mobile experience.
- Translate NovoCare and brand strategies into clear consumer messaging, promotional content, and mobile experiences.
- Build and manage the content roadmap for NovoCare Mobile across brands, membership, CRM, and consumer support.
- Lead mobile content and messaging through medical, promotional, and regulatory review processes.
- Coordinate cross-brand requests to maintain a coherent NovoCare experience.
- Partner with CRM, Social & Digital, and other teams to connect campaigns naturally into the mobile experience and drive next steps.
- Define and monitor mobile KPIs (activation, engagement, repeat usage, content interaction, and consumer value) and use performance data to improve.
- Execute across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, CRM, Membership, Insights & Analytics, and Digital/IT in a regulated environment.
- Maintain a transparent mobile roadmap balancing consumer needs, marketing priorities, portfolio requirements, and business impact.
Qualifications:
- Bachelor’s degree (Business/Marketing/Strategy/Design or related); master’s preferred.
- 8+ years in consumer/digital/CRM/brand marketing or related roles with responsibility for digital consumer experiences/channels.
- Experience developing promotional messaging and moving content through medical/legal/regulatory review.
- Track record translating strategy into measurable digital engagement and activation plans.
- Ability to manage content/priorities across multiple brands/stakeholders.
- Strong understanding of mobile/CRM/web digital engagement and consumer lifecycle journeys.
- Proven use of activation/engagement/content-performance/behavioral data.
- Strong cross-functional leadership in regulated environments.
Benefits (explicitly listed): base salary $152,000–$210,000; company bonus; long-term incentive/vehicles as applicable; medical/dental/vision, life/disability, 401(k), flexible spending, employee assistance, tuition reimbursement, voluntary benefits; sick time/flexible vacation/parental leave.
Application instruction: For accommodation requests only, call 1-855-411-5290.