Associate Director, Neuroscience Above Brand Analytics
AbbVie
August 29, 2026
Remote friendly (Florham Park, NJ)
United States
$141,500 - $268,500 USD yearly
Marketing
The Associate Director, Neuroscience Above Brand Analytics is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. She/he will lead Global Marketing Analytics and Business Insights to develop actionable recommendations for neuroscience franchises based on market insights.
Key Responsibilities Include:
- Serve as the APEX Above Brand Analytics lead supporting Neuroscience franchises (Psych, Migraine, Parkinson’s Diseases), partnering with Brand Leadership to guide strategy and initiatives using data/analytics.
- Advance the “Future Fit” APEX Neuroscience Above Brand Analytics vision by reducing duplicative data purchases and enabling robust reporting, targeting, and measurement with greater rigor, speed, and agility.
- Lead cross-functional business teams to make faster decisions by framing and prioritizing critical brand questions.
- Develop relationships with APEX cross-functional teams and US/Key Affiliate contacts to co-create plans, eliminate redundancies, and ensure consistent market understanding.
- Identify analytics opportunities; lead/participate in initiatives to improve APEX data and analytics capabilities.
- Ensure APEX activities are on time, within budget, and aligned with financial/ethical compliance guidelines.
- Improve brand readiness and data/technology readiness across the neuro portfolio; harmonize reporting/forecasting/targeting/measurement.
- Deliver closed-loop omnichannel HCP targeting, reporting, and measurement.
- Build patient analytics at scale (new-market assessment; patient flow, sizing, in-play, forecasting).
- Enable real-time portfolio optimization via weekly/monthly/quarterly/bi-annual measurement, simulation, and sub-national optimization.
- Champion AI-powered data/reporting operations (anomaly detection, database management, harmonization, automation).
Qualifications:
- BA/BS required; MBA/MA/MS preferred. Concentration in marketing research/marketing/social sciences. Neuroscience experience preferred. Statistical knowledge required.
- 10+ years marketing analytics (8+ with PhD/Master) using quantitative sales/marketing data for business plans/strategies.
- Strong knowledge of global/country data sources and analytics approaches; experience developing/executing global analytics/research plans.
- Strategic thought leadership with strong storytelling.
- Experience influencing cross-functional global/affiliate teams; agile/nimble collaboration.
- Experience with analytics/ML methods.
- Advanced experience with third-party pharma data sources (e.g., IQVIA/SHS Sales Data) and specialty pharmacy data.
- Ability to present to all levels of the organization.
Key Responsibilities Include:
- Serve as the APEX Above Brand Analytics lead supporting Neuroscience franchises (Psych, Migraine, Parkinson’s Diseases), partnering with Brand Leadership to guide strategy and initiatives using data/analytics.
- Advance the “Future Fit” APEX Neuroscience Above Brand Analytics vision by reducing duplicative data purchases and enabling robust reporting, targeting, and measurement with greater rigor, speed, and agility.
- Lead cross-functional business teams to make faster decisions by framing and prioritizing critical brand questions.
- Develop relationships with APEX cross-functional teams and US/Key Affiliate contacts to co-create plans, eliminate redundancies, and ensure consistent market understanding.
- Identify analytics opportunities; lead/participate in initiatives to improve APEX data and analytics capabilities.
- Ensure APEX activities are on time, within budget, and aligned with financial/ethical compliance guidelines.
- Improve brand readiness and data/technology readiness across the neuro portfolio; harmonize reporting/forecasting/targeting/measurement.
- Deliver closed-loop omnichannel HCP targeting, reporting, and measurement.
- Build patient analytics at scale (new-market assessment; patient flow, sizing, in-play, forecasting).
- Enable real-time portfolio optimization via weekly/monthly/quarterly/bi-annual measurement, simulation, and sub-national optimization.
- Champion AI-powered data/reporting operations (anomaly detection, database management, harmonization, automation).
Qualifications:
- BA/BS required; MBA/MA/MS preferred. Concentration in marketing research/marketing/social sciences. Neuroscience experience preferred. Statistical knowledge required.
- 10+ years marketing analytics (8+ with PhD/Master) using quantitative sales/marketing data for business plans/strategies.
- Strong knowledge of global/country data sources and analytics approaches; experience developing/executing global analytics/research plans.
- Strategic thought leadership with strong storytelling.
- Experience influencing cross-functional global/affiliate teams; agile/nimble collaboration.
- Experience with analytics/ML methods.
- Advanced experience with third-party pharma data sources (e.g., IQVIA/SHS Sales Data) and specialty pharmacy data.
- Ability to present to all levels of the organization.