Associate Director, Media Operations & Social Medial Platforms

Role Summary

The Associate Director of Media Operations & Social Media Platforms will manage responsibilities across brand teams, the Digital department, and external media partnerships, and provide oversight of commercially owned social media platforms. The role ensures maximum impact of working media by delivering effective, compliant, targeted and data-driven campaigns that reach and engage healthcare professionals and patient/caregiver audiences. The position involves expertise in pharmaceutical marketing/advertising, media planning, social media platform administration, project and agency management, and performance optimization, with supervisory responsibility over digital marketing team members.

Responsibilities

• Provide fluency in media strategy and collaborate to introduce new ideas, approaches, and test agendas as the in-house subject matter expert.
• Collaborate cross-functionally to manage the media-planning process with brand and agency timelines and produce audience-specific media plan/calendar for the marketing year.
• Ensure media plans address brand strategies and priorities for both DTC and HCP audiences.
• Partner with team members to facilitate and lead media-status & analytics meetings.
• Act as a liaison between brand and agency on priorities, approvals, stakeholder needs, and real-time developments that inform strategy.
• Craft media briefs reflecting brand objectives, audience behaviors, outcomes/KPIs and ensure agency-proposed designs align with direction and budgets.
• Lead assigned brand initiatives ensuring delivery and desired outcomes.
• Manage submissions to PRC/MLR when media-specific components require review.
• Provide prompt and compliant capture and delivery of customer data to Supernus’ data warehouse for assigned projects and brands.
• Manage media projects that capture NPI-level customer data from HCP programs.
• Ensure prompt and compliant data capture and delivery to the data warehouse for assigned projects and brands.
• Manage designated media platforms including audience identity systems and inventory delivery platforms; manage user access, content approvals, and campaign workflows.
• Ensure compliance of two-way/social media engagement platforms used by the commercial organization.
• Determine acceptable benchmarks for campaign KPIs and measurement frameworks to evaluate media effectiveness.
• Routinely analyze campaign performance data and provide actionable insights to optimize media investments.
• Access and analyze media data within measurement platforms and connect data with marketing KPIs to characterize brand ecosystems and pathways.
• Monitor the media and marketing landscape and contribute data, knowledge, and media insights to the Commercial organization.
• Partner with Legal to map and monitor the data-privacy landscape for requirements and SOPs; monitor competitor tactics and inform brand teams of implications.
• Develop SOPs to ensure institutional knowledge and consistent work practices around media.
• Provide leadership and management consistent with Company Values towards defined Corporate Objectives.
• Guide direct reports appropriately and maintain high ethical standards of integrity and quality.
• Demonstrate an innovative and dynamic approach to work; work independently while collaborating in a team.

Qualifications

• Bachelor’s degree in marketing, communications or related business fields; MBA a plus.
• Minimum eight years of full-time work experience with at least 3 years in digital marketing, media, or pharmaceutical/healthcare marketing.
• At least one year of supervisory or management experience is required.
• Experience managing large-scale media campaigns and budgets is a plus.
• Experience measuring, mining, and generating insights from digital engagement data across websites, paid media, social media, and email campaigns.
• Familiarity with analytics and visualization platforms such as Google Marketing Platform, Salesforce Marketing Cloud, Adobe Marketing Cloud, Tableau is a plus.
• Ability to visualize brand marketing ecosystems and connections that influence planning, execution, and performance.
• Ability to develop and maintain strong relationships with internal and external customers.
• Strong verbal, written, and presentation skills with the ability to convey complex media and operations concepts to cross-functional teams.

Skills

• Media strategy and planning
• Digital analytics and data-driven optimization
• Social media platform administration and compliance
• Project and agency management
• Cross-functional collaboration and stakeholder management
• Communication and presentation

Education

• Bachelor’s degree in marketing, communications or related field; MBA a plus.

Additional Requirements

• Sedentary work with occasional lifting up to 10 pounds.
• Close visual acuity for data analysis and computer work.
• Occasional travel required based on business and project needs.