Associate Director, Marketing Program Governance

Role Summary

Associate Director, Marketing Program Governance will drive digital experience accountability and speed through upstream risk management and mitigation strategies. You will drive our strategy, delivery, and management of marketing programs by optimizing and creating efficient operational processes, audit strategies, universal content standards, and process mapping in a clear, documented format. This is a transformational, highly visible role with significant potential for impact within the organization. This position is located at the East Hanover site and will require 20% travel (domestic and/or international).

Responsibilities

• Marketing Program and Channel Governance: Intersect with cross-functional stakeholder groups to pull through new marketing program features and technology compliantly; ensure consistent executional requirements at the channel level; innovate across the digital presence; lead and manage projects as needed.
• Content Approval Process Excellence: Simplify and standardize digital engagement processes within Agile methodology; deliver content standards, clarify roles/responsibilities, define inputs/outputs, and perform requirements gathering, technical specifications, and testing prior to deployment.
• Quality Assurance: Drive the effectiveness of the Material Approval Process (MAP) through upstream, in-stream, and downstream oversight; centralize content capabilities across channels and ensure adherence to MAP/MIST processes and compliant channel requirements.
• Optimization: Align core strategic narrative across stakeholders; translate complex concepts into easily understandable themes; present opportunities/risks/benefits to senior stakeholders; develop presentations and guidance documents; manage system instructions and Working Practice Documents; contribute to audits/inquiries; execute optimization cycles for activated channels; collect and manage feedback to optimize processes.

Qualifications

• Required: A minimum of 5 years’ experience in pharmaceutical/biotech industry and/or digital marketing operations; mastery experience leading cross-functional teams; working knowledge of FDA and pharmaceutical regulatory and compliance guidelines on advertising and promotion; pharmaceutical review and approval process acumen; deep understanding of the advertising/creative development process; ability to operate under Agile Methodology; proficient in MLR processes and systems (e.g., Veeva Vault PromoMats, Aprimo Marketing Cloud or similar DAM/workflow) and digital channel requirements/policies; comfortable interacting with all levels of the organization, including senior leaders; strong project and process management with a results-oriented focus.
• Preferred: At least 2 years of functional experience in pharma/biotech marketing strategy, regulatory, marketing technology, marketing operations, IT, sales or communications; any kind of launch experience (Product, Marketing, Technology, etc.).

Education

• BA/BS degree or equivalent required. Focus in Business, Marketing, Digital Media, Computer Science, Engineering, or Communications preferred.