Associate Director, Marketing - Patient

Role Summary

The Associate Director, Patient Marketing will support the development and commercialization of a key asset (encaleret). The role drives cross-functional collaboration and tactical alignment to ensure success in the US, leading the development and execution of patient-focused tactics for the commercial launch. This position sits on commercial product teams and collaborates with Market Insights, Market Access, Regulatory, Medical Affairs, and other stakeholders to deliver integrated planning and execution.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead patient brand planning, messaging and claims work
• Help identify and support the development of patients and caregivers for patient ambassador programming
• Uncover and address unmet needs by seeking insights to utilize to improve/refine launch planning and execution
• Lead agile, cross-functional team to develop/launch innovative patient marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Coordinate with digital marketing to build an effective customer engagement ecosystem
• Partner with Value and Access to help develop programming to support patient access and adherence
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Partner closely with advocacy teams to develop tactics that will help educate and support patients
• Develop targeted measurement plans to help evaluate effectiveness of patient tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

Qualifications

• Required: 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Preferred: Successful launch experience in a competitive market
• Preferred: Rare disease experience
• Required: Demonstrated ability to develop and action insights from complex clinical data and market research
• Required: Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Required: Excellent oral, written, and presentation skills
• Required: Passionate about serving patients suffering from Genetic diseases
• Required: Proven self-starter, able to work independently and as part of a team
• Required: Able to handle full workload across multiple projects
• Required: Collaborates seamlessly across functions to build effective working relationships and align strategy and execution
• Required: High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Required: True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• Required: Ability to travel (~20%)