Associate Director, Marketing - Patient

Role Summary

The Associate Director, Patient Marketing will support the development and commercialization of the asset encaleret. The role drives cross-functional collaboration and tactical alignment to ensure success in the US, leading the development and execution of patient-focused tactics for the commercial launch. It is a key position on commercial product teams, collaborating with Market Insights, Market Access, Regulatory, Medical Affairs, and other stakeholders to deliver integrated commercial planning and execution.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding market needs into cross-functional planning
• Drive innovative tactics and address untapped opportunities
• Lead patient brand planning, messaging and claims work
• Help identify and support the development of patients and caregivers for patient ambassador programming
• Uncover and address unmet needs by seeking insights to utilize to improve/refine launch planning and execution
• Lead agile, cross-functional team to develop/launch innovative patient marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Coordinate with digital marketing to build an effective customer engagement ecosystem
• Partner with Value and Access to help develop programming to support patient access and adherence
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Partner closely with advocacy teams to develop tactics that will help educate and support patients
• Develop targeted measurement plans to help evaluate effectiveness of patient tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

Qualifications

• Required: 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Preferred: Successful launch experience in a competitive market
• Preferred: Rare disease experience
• Required: Demonstrated ability to develop and action insights from complex clinical data and market research
• Required: Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Required: Excellent oral, written, and presentation skills
• Required: Passionate about serving patients suffering from genetic diseases
• Required: Proven self-starter, able to work independently and as part of a team
• Required: Able to handle full workload across multiple projects
• Required: Collaborates seamlessly across functions to build effective working relationships and align strategy and execution
• Required: High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Required: True entrepreneurial spirit – BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• Required: Ability to travel (~20%)

Additional Requirements

• Hybrid role requiring in-office collaboration 3x per week in San Francisco or Palo Alto