Associate Director, Marketing - Oncology

Role Summary

Associate Director, Oncology Marketing (Breast) will direct the development of the overall brand strategy and downstream execution for a key breast cancer indication. This role focuses on brand strategic and tactical planning, HCP asset development, non-personal promotion support, market research, and launch readiness. Based in Gaithersburg, MD.

Responsibilities

• Brand Strategy Implementation: Refine and execute the brand strategy by designing and delivering impactful tactics for healthcare professionals.
• Collaborates closely and provides strategic direction to cross-functional groups for the implementation of both strategic and executional plans.
• Lead the tactical execution and secure core asset development: Incorporate key messages grounded in scientific evidence and market research, with a Digital First approach.
• Monitors brand performance and provides indication specific input into forecasting and expenses.
• Budget & KPI Management: Oversee budget management and KPI tracking in partnership with the Agency of Record.
• Supports management of partner agency relationships, workflow and related expense budgets.
• Leadership & Influence: Establish positive team culture (performance, trust, development), enterprise mindset, and strong alliance relationships.

Qualifications

• Bachelor‚Äôs degree, preferably in a scientific or business discipline.
• Minimum of 2 years‚Äô pharmaceutical or healthcare commercial experience, marketing preferred.
• Launch Experience: Demonstrated experience in launching pharmaceutical products, particularly Oncology with breast and lung experience preferred.
• Marketing Excellence: Experience in market-focused roles, including leadership of agency partners to deliver high-impact marketing initiatives.
• Project Delivery: Proven track record of leading and delivering marketing projects that generate measurable customer impact within pharmaceutical environments.
• Stakeholder Engagement: Demonstrated expertise in NPP and personal promotion activities, including external stakeholder management with healthcare professionals.

Preferred Qualifications

• MBA
• Oncology, Breast Cancer, or specialty care experience
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy partners
• Launch, management, and customer-facing experience
• Experience building and integrating new capabilities that are relevant for launch success, and experience working in commercial alliance/partnership environment

Desirable Skills/Experience

• Learning & Adaptability: High learning agility and adaptability in dynamic, rapidly evolving environments.
• Performance Track Record: Strong history of delivering high performance and results.
• Leadership & Culture: Demonstrates strong leadership behaviors and a positive cultural mindset.
• Customer-facing Expertise: Experience in customer-facing roles is highly valuable.