Associate Director, Marketing - HCP

Role Summary

The Associate Director, Marketing - HCP will support the development and commercialization of key assets. The role drives cross-functional collaboration and tactical alignment to ensure success in the US, leading the development and execution of tactics supporting the commercial launch of BBP-418. This position is part of commercial product teams and works closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other stakeholders to deliver integrated planning and execution.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
• Drive innovative tactics and address untapped opportunities
• Lead brand planning, messaging and claims work
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Lead commercial convention presence, including target meeting, booth design and production and overall commercial presence across channels
• Partner with Value and Access to help develop the value proposition and access/ reimbursement strategies
• Partner closely with commercial and medical teams to develop tactics that will help identify doctors that have, or are most likely to have, ADH1/LGMDR9 patients
• Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
• Manage and evolve the disease education campaign and educational resources
• Develop and manage the speaker bureau, inclusive of program structure / development / maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
• Lead the creation of all HCP peer-to-peer educational content
• Collaborate with the Digital team to support execution of launch and pre-launch activities
• Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
• Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM

Qualifications

• 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Successful launch experience in a competitive market is preferred
• Rare disease experience preferred
• Demonstrated ability to develop and action insights from complex clinical data and market research
• Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Excellent oral, written, and presentation skills
• Passionate about serving patients suffering from Genetic diseases
• Proven self-starter, able to work independently and as part of a team
• Able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align strategy and execution
• High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
• Experience leading KOL engagement activities is a plus
• True entrepreneurial spirit ‚Äì BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
• Ability to travel (~25%) is required

Skills

• Strong cross-functional collaboration
• Strategic brand planning
• Market insights interpretation
• HCP communications and education content development
• Measurement and analytics for marketing programs
• Speaker bureau and event management
• Digital marketing collaboration

Education

• Not specified