Associate Director Marketing- Cortrophin Gel

Role Summary

Associate Director, Marketing for Cortrophin Gel (PCG) reporting to the Senior Director of Marketing. Based in Princeton, NJ with a 3-day-in-office requirement. Responsible for developing and executing the promotional strategy to increase awareness, conversion and utilization among target customers. The role requires marketing acumen and experience in rare disease and/or Nephrology, Rheumatology or Neurology, with a track record of growth in a competitive space, and will lead marketing efforts in the chosen therapeutic area for ANI.

Responsibilities

• Develop & execute the promotional strategy for PCG within their therapeutic areas.
• Develop and refine the positioning & messaging for HCPs and Patients for PCG within their therapeutic areas
• In partnership with the Analytics team, lead planning and execution of primary and secondary market research and other HCP and Patient insights gathering initiatives (inc. advisory boards).
• Lead the creation of compelling materials to articulate the promise of Cortrophin Gel to the market (e.g. creative campaign, videos, website copy, webinars, etc.) to HCPs and Patients
• In collaboration with sales leadership, develop best-in-industry tools and resources for sales organization. (e.g. Digital Visual aids, testimonials, in-office materials, etc.).
• Execute marketing programs and tactics to support brand strategy and drive awareness, conversion and retention
• Work within the marketing team to optimize strategies and resources across the different specialty areas: Nephrology, Rheumatology or Neurology
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted towards potential patients
• Monitors and analyzes competitive environment and market dynamics and develops timely tactical plans based on findings
• Collaborate with the other commercial team members: Marketing, Sales, Sales Training, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.

Skills

• Ability to interact and lead effectively within the company (cross department and with all levels of the organization).
• Ability to manage and prioritize strategies, initiatives and workload proactively in a fast-paced, entrepreneurial environment.
• Strong writing skills with proven success in authoring content for HCP and consumer facing markets that include patients.
• Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
• Exceptional project management skills including coordination, communication and adherence to budget and completion goals, prioritization and troubleshooting.
• Strong marketing/business acumen and experience managing external agencies.
• Adaptable, open to change, and able to work in ambiguous situations with some direction and respond to new information and unexpected circumstances.
• Understanding of the US promotional regulatory environment
• Ability to manage budgets

Qualifications

• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (PharmD, MBA, etc.) is preferred.
• 5 - 8 years of US pharmaceutical, biopharmaceutical commercial experience is required
• 4 or more years of marketing experience is required
• Experience/knowledge in one or several therapeutic areas is preferred: Nephrology, Rheumatology or Neurology is preferred.
• Experience in marketing rare disease products is preferred.

Additional Requirements

• Travel: 10-20% domestic travel.