Associate Director, Marketing - Care Pathway Education T1D

Role Summary

Associate Director, Marketing - Care Pathway Education T1D. Location: Remote/Field. The role is a key member of the U.S. TZIELD marketing team, shaping the ecosystem for Type 1 Diabetes (T1D) early detection and intervention. It bridges local market needs with national brand strategy to accelerate identification and engagement of at-risk patients through care pathway initiatives. The role leads strategic marketing for the Care Pathway Educator (CPE) team, translating brand vision into scalable field enablement resources and programs to drive earlier diagnosis and care standardization, with readiness for brand adoption where appropriate. Travel is expected 10–20% to support meetings and field engagements.

Responsibilities

• Serve as the marketing lead for early detection initiatives, aligning unbranded ecosystem efforts with long-term brand objectives and the patient journey strategy
• Partner with the Sr. Director, Site of Care Marketing, to evolve the early detection strategy as a critical lever for TZIELD market development and access expansion
• Shape the positioning, narrative, and value proposition of the Care Pathway Educator (CPE) team to ensure consistent, compliant, and compelling external engagement
• Translate insights from field teams and health systems into actionable marketing strategies that remove barriers to early testing and diagnosis
• Identify and activate opportunities within key accounts to build screening pathways, referral networks, and multidisciplinary engagement models
• Provide strategic and tactical support to the CPE team, including the development of unbranded materials, pathway tools, and educational resources
• Partner closely with the Strategic Account Marketing and Field Account Teams (SAM/CPE) to ensure early detection priorities are integrated into key account strategies
• Collaborate across marketing, medical, training, payer access & public affairs, patient support services, and analytics to ensure seamless execution and measurable impact
• Develop metrics, dashboards, and feedback loops to track field engagement effectiveness and inform future resource development
• Ensure unbranded initiatives remain credible, compliant, and grounded in scientific integrity while advancing ecosystem readiness for TZIELD
• Travel within regions to support meetings, events, and field engagements

Qualifications

• Required: Bachelor's degree; Preferred: MBA, PharmD, etc.
• Required: 8+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles; Preferred: at least 3+ years of dedicated marketing experience
• Required: Ability to analyze complex market data and translate insights into actionable strategies
• Required: Strong clinical knowledge and understanding of relevant therapeutic areas
• Required: Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes
• Required: Excellent communication, organizational, and project management, budget management & presentation skills
• Preferred: Experience with MLR (Medical, Legal, Regulatory) review process
• Required: Willingness and ability to travel within Commercial regions