Associate Director, Marketing - Care Pathway Education T1D

Role Summary

The Associate Director, Marketing - Care Pathway Education T1D shapes the ecosystem for Type 1 Diabetes (T1D) early detection and intervention. As a key member of the TZIELD marketing team, this role bridges local market needs with national brand strategy to accelerate identification and engagement of at-risk patients through care pathway initiatives. The role leads the Care Pathway Educator (CPE) team, translating brand vision into scalable field enablement resources and programs to drive earlier diagnosis and readiness for brand adoption. It collaborates with cross-functional partners to align on account strategy and deliver measurable impact.

Responsibilities

• Serve as the marketing lead for early detection initiatives, aligning unbranded ecosystem efforts with long-term brand objectives and the patient journey strategy
• Partner with the Sr. Director, Site of Care Marketing, to evolve the early detection strategy for TZIELD market development and access expansion
• Shape the positioning, narrative, and value proposition of the Care Pathway Educator (CPE) team for consistent, compliant external engagement
• Translate insights from field teams and health systems into actionable marketing strategies that remove barriers to early testing and diagnosis
• Identify and activate opportunities within key accounts to build screening pathways, referral networks, and multidisciplinary engagement models
• Provide strategic and tactical support to the CPE team, including development of unbranded materials, pathway tools, and educational resources
• Partner with the Strategic Account Marketing and Field Account Teams (SAM/CPE) to integrate early detection priorities into key account strategies
• Collaborate across marketing, medical, training, payer access & public affairs, patient support services, and analytics to ensure seamless execution and measurable impact
• Develop metrics, dashboards, and feedback loops to track field engagement effectiveness and inform resource development
• Ensure unbranded initiatives remain credible, compliant, and scientifically grounded while advancing ecosystem readiness for TZIELD
• Travel within regions to support meetings, events, and field engagements (estimated 10–20%)

Qualifications

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred
• 8+ years of pharmaceutical or biopharmaceutical industry experience in marketing, sales or related roles with 3+ years of marketing experience preferred
• Ability to analyze complex market data and translate insights into actionable strategies
• Strong clinical knowledge and understanding of relevant therapeutic areas
• Experience working within a cross-functional, matrixed environment with the ability to influence, mobilize and manage a complex set of internal stakeholders and processes
• Excellent communication, organizational, and project management, budget management & presentation skills
• Experience with MLR (Medical, Legal, Regulatory) review process a plus
• Willingness and ability to travel within Commercial regions

Education

• Bachelor’s degree required; advanced degree (MBA, PharmD, etc.) preferred

Additional Requirements

• Travel within regions to support meetings, events, and field engagements (estimated 10–20%)