Associate Director, Marketing - Alpha-1 Antitrypsin Deficiency Launch

Role Summary

The Associate Director, Marketing for Alpha-1 Antitrypsin Deficiency Launch will support unbranded and branded efforts for INBRX-101, collaborating with US and global brand teams and the US Go-to-Market Capabilities team to develop data-driven action plans. The role will support market development and promotional strategies, leveraging digital tools and analytics to drive pull-through of differentiators into patient, account, and health systems channels. The position reports to the Alpha-1 Antitrypsin Deficiency US Launch Lead and is based in Cambridge, MA.

Responsibilities

• Support the development and execution of the US commercial strategy for the INBRX-101 launch
• Create and drive clear and data-driven market development and promotional action plans
• Collaborate extensively with marketing, GTMC, and other functions to ensure milestones and targets are achieved
• Manage external vendor relationships and budgets to ensure effective execution of strategy and tactical plans

Qualifications

• Required: Bachelor's degree; Preferred: MBA
• Required: Minimum of 5+ years of progressive experience marketing in pharmaceutical/biotech commercial teams with at least 2 years of experience marketing and launching drugs in the U.S.
• Preferred: Specialty therapeutic and immunology experience
• Required: Ability to leverage insights and analytics to develop clear, data-driven action plans; able to think strategically while maintaining attention to detail with a sense of urgency
• Required: Demonstrated ability to autonomously lead, prioritize, and manage multiple projects from start to finish; effective collaboration with internal and external partners
• Required: Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing, including Medical/Legal/Regulatory Review Committee processes

Skills

• Data-driven decision making
• Cross-functional collaboration
• Market development and promotional strategy
• Vendor management and budget oversight

Education

• Bachelor's degree (required); MBA (preferred)