Associate Director, Marketing

Role Summary

The Associate Director, Marketing will support the development and commercialization of key assets, drive cross-functional collaboration and tactical alignment in the US, and lead the development and execution of marketing tactics for the commercial launch of infigratinib. This role sits on commercial product teams and collaborates with Market Insights, Market Access, Regulatory, Medical Affairs, and other stakeholders to deliver integrated planning and execution. The position requires excellence in communication, organization, and collaboration, and reports to the Senior Director of Marketing. This is a hybrid role in San Francisco with in-office collaboration 2–3 days per week.

Responsibilities

• Serve as a commercial member on the Product Teams, embedding market needs into cross-functional planning
• Drive innovative tactics and address untapped opportunities
• Lead brand planning, messaging and claims work
• Lead agile, cross-functional team to develop/launch innovative marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
• Develop and track metrics to measure and ensure the success of marketing/promotional programs
• Lead commercial convention presence, including target meetings, booth design and production and overall commercial presence across channels
• Partner with Value and Access to help develop the value proposition and access/reimbursement strategies
• Manage and evolve the disease education campaign and educational resources
• Develop and manage the speaker bureau, inclusive of program structure/development/maintenance, speaker selection, vendor leadership and innovative approaches to further brand messaging and positioning
• Lead the creation of all HCP peer-to-peer educational content
• Collaborate with the Digital team to support execution of launch and pre-launch activities
• Proactively evaluate/assess the relevant market landscape, monitoring changes in market dynamics, competition, clinician needs and practices
• Develop targeted measurement plans to help evaluate effectiveness of HCP tactics and prioritization of efforts
• Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

Qualifications

• Required: 5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
• Preferred: Successful launch experience in a competitive market
• Preferred: Rare disease experience
• Required: Demonstrated ability to develop and action insights from complex clinical data and market research
• Required: Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
• Required: Excellent oral, written, and presentation skills
• Required: Passion for serving patients with genetic diseases
• Required: Proven self-starter, able to work independently and as part of a team
• Required: Ability to handle full workload across multiple projects
• Required: Collaboration across functions to build effective working relationships and align strategy and execution
• Preferred: Experience leading KOL engagement activities
• Required: High self-awareness and commitment to self-monitoring for continuous improvement
• Required: Entrepreneurial spirit and drive to address needs of underserved populations
• Required: Ability to travel approximately 20%

Additional Requirements

• Travel approximately 20% as part of the role