Associate Director, International Marketing, Oncology (Epkinly)

Role Summary

Associate Director, International Marketing, Oncology (Epkinly) responsible for supporting the development and execution of DLBCL marketing strategies and tactics at International, Areas, and Country-Affiliate levels. Collaborates with a matrixed team across market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training. Concepts and implements International Brand Insights and Strategy, manages the marketing team budget, supports global brand team meetings, leads/develops strategic business plans, and contributes to forecasts, plans, and communications based on clinical study interpretation in Oncology.

Responsibilities

• Leads cross functional team and global affiliates to generate effective T/Epkinly brand strategies and plans that deliver business results. Identifies, analyzes, and translates product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
• Effectively directs research team efforts in primary research projects and understands the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
• Experience in the analysis of financial and market results to optimize business plans; ability to assist in the development of financial plans (Annual plans and LRP).
• Monitors and leads global marketing programs and activities within budgeted constraints while understanding the fundamental aspects of financial performance.
• Develops and articulates effective marketing strategies that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
• Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
• Continually evaluates and applies knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
• Effectively leads projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
• Ensures that regulatory and compliance guidelines are followed.
• Relates scientific detail and clinical study outcomes to impactful communication strategies.

Skills

• Outstanding interpersonal skills and the ability to work in a fast paced environment.
• Strong leadership competencies, including influence management, consensus-building, navigating ambiguity, and coordinating multiple partners.
• Ability to work independently with minimal supervision and collaborate well in a team.
• Experience in interpersonal change management and culture change is strongly preferred.
• Strong business writing and oral communication skills with presentation development experience.
• Excellent relationship development and influence skills; attention to detail in communications.
• Proficient planning, project management, time management, decision-making, and organizational abilities.
• Ability to lead through a matrix organization and gain respect of peers and management for knowledge and results.
• Ability to engage with and motivate Area and Affiliate Brand Team leaders.
• Willingness to travel at least 30%.

Qualifications

Education

• Bachelor's degree in Marketing or related field. MBA desired.
• Advanced experience in Sales, Medical Affairs and Marketing is desired.

Experience

• Knowledge of applicable regulations and standards affecting Oncology Pharmaceutical Products in US, EU, and JP.
• Experience and proven track record in Onco-hematology; 3‚Äì5 years of oncology experience desired.
• Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD).
• Understanding of attributes of other functional areas and impact of relevant decisions; knowledge of marketing concepts within strategic planning.
• Experience in financial planning and analysis.
• Experience in international product launches and alliance collaboration.