Associate Director, Healthcare Provider Promotions

Role Summary

Associate Director, Healthcare Provider Promotions at Gilead, responsible for shaping and executing innovative marketing strategies to bring a transformative HIV treatment to people living with HIV. Reports to the Senior Director, HIV Treatment Marketing, and leads launch activities, communications, and cross-functional collaboration to drive HCP engagement and market readiness.

Responsibilities

• Oversee the development and implementation of strategic and tactical promotional plans for HCPs
• Support the development of the Plan of Action (POA) for field sales teams and coordinate with Commercial Learning and Development (CL&D) to guide implementation
• Play a key role in competitive readiness planning to understand the evolving HIV treatment market and prepare for future market entrants
• Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio
• Distill market research findings into insights that support the strategy, messaging, and execution; coordinate with the market insights team to set the future direction for insight generation
• Develop and deliver presentations to a range of internal stakeholders including leadership, field teams, and cross-functional colleagues
• Cultivate customer relationships with thought leaders, key customers, and professional organizations
• Represent Marketing on the promotional review committee to guide the review and approval of marketing tactics and ensure compliance
• Manage HCP marketing budget, monitor impact, and coordinate with commercial operations to establish procedures and metrics
• Manage agency relationships and ensure collaboration to meet business needs

Qualifications

• Experienced HCP marketer with the ability to set a vision and lead diverse stakeholders
• Strategic and analytical thinker with ability to make decisions, prioritize tradeoffs, and communicate recommendations
• Deep expertise in pharmaceutical brand strategy, plan of action development, and HCP targeting/activation
• Proven ability to lead without authority to drive change
• Strong interpersonal and cross-functional collaboration skills; ability to resolve conflicts and drive consensus
• Track record of successful pharma/biotech marketing
• Executive presence with sound business judgment and decision-making
• Excellent communication and presentation skills; persuasive across levels
• Strong project management and ability to oversee multiple priorities
• Experience with complex budget management
• Experience developing external relationships leading to brand advocacy
• Strong product launch experience and familiarity with competitive markets

Education

• Bachelor’s degree with at least 8 years of marketing experience, or
• Master’s degree or PhD with at least 6 years of marketing experience
• Experience in product launch and portfolio management; knowledge of pharmaceutical regulatory requirements affecting marketing messaging
• Prior field sales and/or agency experience is a plus