Associate Director, HCP Non-personal Promotion (HIV Treatment)

Role Summary

Associate Director, Provider Non-personal Promotion (HIV Treatment) at Gilead. You will champion the launch of a novel HIV therapy and shape and execute marketing strategies for HCP non-personal promotion. You’ll report to the Senior Director, HIV Treatment Marketing and collaborate across internal teams to drive launch readiness and portfolio strategy.

Responsibilities

• Shape healthcare provider perceptions of a novel oral therapy in HIV through the development of clear, concise, and medically sound digital communications
• Develop bold messages and tactical executions for the launch of a novel oral therapy in HIV Treatment
• Collaborate with internal partners to drive launch alignment and operational excellence
• Collaborate in the development of a portfolio-based media and digital strategy that maximizes the impact of Gilead’s HIV treatments
• Play a key role in the development and implementation of digital and omnichannel media plans for HCPs
• Support the development of the Plan of Action (POA) and coordinate with Commercial Learning and Development (CL&D) to guide implementation
• Support the development of a digital media roadmap considering changing market dynamics and the need to balance Gilead’s HIV treatment portfolio
• Support launch readiness strategy and tactical planning for launch with a focus on balancing Gilead’s HIV treatment portfolio
• Distill market research findings into insights that support digital communications, messaging, and outreach
• Develop and deliver presentations to internal stakeholders including leadership, field teams, and cross-functional colleagues
• Develop omnichannel marketing campaigns that utilize AI and advanced analytics for precision targeting and campaign customization
• Develop media measurement frameworks to analyze campaign effectiveness and optimize campaigns for performance and HCP reach
• Partner with the Promotional Review Committee to guide review and approval of marketing tactics, manage timelines, and ensure compliance with laws, regulations, and policies
• Manage HCP media and marketing budgets, monitor impact, and provide recommendations for marketing mix allocation; collaborate with commercial operations on procedures, systems, metrics, and infrastructure
• Effectively manage agency relationships and performance, leveraging agency expertise to meet business needs
• Closely manage HCP promotions budget and prioritize execution

Qualifications

• Required: Bachelor’s degree with at least 8 years of marketing experience, or Master’s degree or PhD with at least 6 years of marketing experience
• Required: Experience in product launch and portfolio management
• Required: Knowledge of pharmaceutical regulatory requirements impacting marketing messaging and materials
• Required: Strong product launch experience and experience in competitive markets
• Preferred: Experience in digital or creative agency work

Skills

• Experienced digital marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
• Strategic and analytical thinker with an innovative mindset; capable of making decisions, prioritizing tradeoffs, and communicating recommendations
• Deep expertise in developing pharmaceutical brand and media strategy and implementing a plan of action; ability to develop HCP media plans and activate precision targeting
• Proven ability to lead without authority to drive change
• Interpersonal skills to cross-functionally lead, collaborate, resolve conflict, and drive consensus
• Demonstrated track record of successful pharma/biotech marketing
• Executive presence with sound business judgment and clear decision-making
• Excellent communication skills; capable presenter who can gain credibility and influence stakeholders
• Superior project management skills with ability to oversee multiple projects/priorities
• Experience with complex budget management
• Experience developing external relationships leading to brand advocacy
• Strong product launch experience and ability to operate in competitive markets

Education

• Bachelor’s degree required
• Master’s degree or PhD preferred