Associate Director, HCP Marketing TZIELD

Role Summary

The Associate Director of HCP Marketing is an integral component of the Tzield marketing organization. This role develops the Tzield HCP marketing strategy around Type 1 Diabetes patient opportunities, drives end-to-end execution of HCP-facing initiatives across priorities, and focuses on non-personal and digital channels. It gathers insights from field and market research to craft and evolve HCP marketing campaigns and drive momentum and awareness around new indications.

Responsibilities

• Develop materials and initiatives to support the Tzield HCP marketing campaign and the launch of new indications (e.g., Early Stage 3, PETITE)
• Collaborate with other functions critical for launch success (e.g., Medical) to ensure strategic alignment
• Create and deliver branded assets, programs, and tactics that address business opportunities and resolve barriers around current and new indications
• Manage key agency partnerships and navigate Medical, Legal, and Regulatory review for all initiatives
• Identify key barriers around new indications through field and market research to inform ongoing refinement of HCP marketing strategies
• Coordinate with GTMC Omnichannel lead, ensuring strategic alignment and best-in-class execution of omnichannel campaigns for current and new indications
• Establish and track KPIs related to all indication launches
• Gather insights from cross-functional internal stakeholders to inform new indication marketing strategy and own articulation of this strategy with GTMC, Medical, Value & Access, Patient Support Services and other stakeholders
• Work in partnership with training department to co-create relevant trainings and upskilling sessions for field teams
• Serve as RC lead for HCP marketing
• Coordinate closely with other members of the Marketing team to ensure alignment across brand objectives
• Ensure all HCP marketing efforts comply with established corporate and industry compliance guidelines

Qualifications

About You

• Bachelor’s degree required; MBA or other advanced degree preferred
• 5+ years of experience in marketing or sales, with preferred experience in product launches, diabetes, and/or the rare and specialty disease space
• Strong analytical and strategic thinking skills
• Strong understanding and experience in digital, omnichannel and NPP
• Demonstrated success with complex project management and execution
• Significant experience with marketing agency partnerships and budget management
• Proficiency with multichannel integrated marketing and campaign execution
• Ability to influence, mobilize, and manage complex internal stakeholders and processes
• Experience with MLR (Medical, Legal, Regulatory) review process
• Excellent verbal and written communication skills
• Ability to travel approximately 25% of the time

Education

• Bachelor’s degree required; MBA or other advanced degree preferred

Additional Requirements

• Travel: approximately 25% of the time